Select Page
Our three words for 2020

Our three words for 2020

New Year, New You. Right? It’s the time for fresh starts and promises to be better. A smarter way to approach the new year, especially for a marketing analytics company, is not with resolutions but with words – three to be exact. Chris Brogan started this...
Data-Driven A/B testing – part 2

Data-Driven A/B testing – part 2

Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. Read part 1 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-1/ Now let’s dive into how to...
Data-Driven A/B testing – part 2

Data-Driven A/B testing – part 1

It’s that time of year – you’re about to be inundated with blog posts about your 2020 marketing planning. Well, add this one to that list.  As you’re building out your 2020 marketing plan, are you thinking about what you’re going to be testing?  What? Why would...
Understanding Goals, KPIs, and Metrics

Understanding Goals, KPIs, and Metrics

The challenge with marketing data is making sure you are tracking metrics that demonstrate ROI. It’s easy to get lost in piles of unorganized data – like someone backing the truck up and pouring data all over your desk. How do we get organized and make our...

Pin It on Pinterest