Data-Driven A/B testing – part 2
Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. Read part 1 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-1/ Now let’s dive into how to...
Data-Driven A/B testing – part 1
It’s that time of year – you’re about to be inundated with blog posts about your 2020 marketing planning. Well, add this one to that list. As you’re building out your 2020 marketing plan, are you thinking about what you’re going to be testing? What? Why would...
{PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning
Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is...
Understanding Goals, KPIs, and Metrics
The challenge with marketing data is making sure you are tracking metrics that demonstrate ROI. It’s easy to get lost in piles of unorganized data – like someone backing the truck up and pouring data all over your desk. How do we get organized and make our...
{PODCAST} In-Ear Insights: Quarterly Review and Planning
In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week’s...Free Weekly Newsletter
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