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Plan to do nothing with your marketing

Plan to do nothing with your marketing

What are your three plans? In many conversations about planning, we often talk about the different types of plans we’ll need to account for various outcomes. My favorite style of planning is the three plans: Best case scenario Worst case scenario Most probable...
Our three words for 2020

Our three words for 2020

New Year, New You. Right? It’s the time for fresh starts and promises to be better. A smarter way to approach the new year, especially for a marketing analytics company, is not with resolutions but with words – three to be exact. Chris Brogan started this...
Data-Driven A/B testing – part 2

Data-Driven A/B testing – part 2

Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. Read part 1 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-1/ Now let’s dive into how to...
Data-Driven A/B testing – part 2

Data-Driven A/B testing – part 1

It’s that time of year – you’re about to be inundated with blog posts about your 2020 marketing planning. Well, add this one to that list.  As you’re building out your 2020 marketing plan, are you thinking about what you’re going to be testing?  What? Why would...

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