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Our three words for 2020

by Katie Robbert | Jan 3, 2020 | management, marketing, planning

New Year, New You. Right? It’s the time for fresh starts and promises to be better. A smarter way to approach the new year, especially for a marketing analytics company, is not with resolutions but with words – three to be exact. Chris Brogan started this...

{PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT

by cspenn | Nov 6, 2019 | marketing, planning, podcast, SEO

In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on...

Data-Driven A/B testing – part 2

by Katie Robbert | Oct 25, 2019 | google analytics, planning

Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. Read part 1 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-1/ Now let’s dive into how to...

Data-Driven A/B testing – part 1

by Katie Robbert | Oct 11, 2019 | google analytics, planning

It’s that time of year – you’re about to be inundated with blog posts about your 2020 marketing planning. Well, add this one to that list. As you’re building out your 2020 marketing plan, are you thinking about what you’re going to be testing? What? Why would...

{PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning

by cspenn | Aug 28, 2019 | management, marketing, planning, podcast, strategy

Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is...

Understanding Goals, KPIs, and Metrics

by Katie Robbert | Jul 19, 2019 | analytics, planning

The challenge with marketing data is making sure you are tracking metrics that demonstrate ROI. It’s easy to get lost in piles of unorganized data – like someone backing the truck up and pouring data all over your desk. How do we get organized and make our...