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How to predict the second half of 2020?

by Katie Robbert | Jul 3, 2020 | marketing, planning, predictive analytics

Right now, forecasting and predicting anything further out than a few weeks is a fool’s errand for the most part. Here’s just a sample of what’s currently in play that could severely disrupt any marketing/business forecast: The pandemic, still in its early stages...

Plan to do nothing with your marketing

by Katie Robbert | Mar 6, 2020 | planning

What are your three plans? In many conversations about planning, we often talk about the different types of plans we’ll need to account for various outcomes. My favorite style of planning is the three plans: Best case scenario Worst case scenario Most probable...

Our three words for 2020

by Katie Robbert | Jan 3, 2020 | management, marketing, planning

New Year, New You. Right? It’s the time for fresh starts and promises to be better. A smarter way to approach the new year, especially for a marketing analytics company, is not with resolutions but with words – three to be exact. Chris Brogan started this...

{PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT

by cspenn | Nov 6, 2019 | marketing, planning, podcast, SEO

In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on...

Data-Driven A/B testing – part 2

by Katie Robbert | Oct 25, 2019 | google analytics, planning

Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. Read part 1 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-1/ Now let’s dive into how to...

Data-Driven A/B testing – part 1

by Katie Robbert | Oct 11, 2019 | google analytics, planning

It’s that time of year – you’re about to be inundated with blog posts about your 2020 marketing planning. Well, add this one to that list. As you’re building out your 2020 marketing plan, are you thinking about what you’re going to be testing? What? Why would...