Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. Churn. What does that term mean to you? In marketing and sales, churn […]
{PODCAST} In-Ear Insights: Account-Based Marketing (ABM) and AI
In this week’s In-Ear Insights, Katie is out keynoting an event in Europe, so Marketing Over Coffee host John Wall steps in to talk about account-based marketing (also known as target account marketing or key account marketing) and applications of AI to it. John and Chris talk about uses of machine learning for lead scoring, […]
Read More… from {PODCAST} In-Ear Insights: Account-Based Marketing (ABM) and AI
Marketing Analytics, Data Science and Leadership – January 27, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Top 10 B2B Digital Marketing Trends in 2020 via @leeodden According to ComScore, 50% plus […]
Read More… from Marketing Analytics, Data Science and Leadership – January 27, 2020 Week In Review
The Death of the Citizen Data Scientist
For years, companies big and small in the analytics, data science, and machine learning space have been advocating for the citizen data scientist. I’m sad to say that the concept is more or less dead. What is a Citizen Data Scientist? As far back as 2015, IBM (disclosure: Trust Insights is an IBM Business Partner) […]
In The Headlights: January 22, 2020 Issue
Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. When you hear the term “deep learning” in the context of AI, what […]
{PODCAST} In-Ear Insights: Marketing Analytics Skills and Techniques
In this week’s In-Ear Insights, Katie and Chris discuss marketing analytics skills and techniques. Why don’t more people use their data? Why are analytics and data science skills so siloed and so under-utilized in organizations? From examples using Chinese food menus and restaurants to dealing with confused C-Suite people, you’ll learn how to start breaking […]
Read More… from {PODCAST} In-Ear Insights: Marketing Analytics Skills and Techniques
Data Analytics, Business Analytics, and Marketing Analytics
A question that we hear often is, “what is the difference between data, business, and marketing analytics?” Listen to the podcast episode from Chris and Katie here: https://www.trustinsights.ai/blog/2020/01/in-ear-insights-data-analytics-business-analytics-and-marketing-analytics/ Data analytics is the science of analyzing raw data in order to make conclusions about that information. Business analytics refers to the skills, technologies, practices for continuous […]
Read More… from Data Analytics, Business Analytics, and Marketing Analytics
In the Headlights: January 15, 2020 Issue
Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. With the release of a major algorithm update, SEO professionals around the world […]
{PODCAST} In-Ear Insights: Data Analytics, Business Analytics, and Marketing Analytics
In this week’s In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What’s the difference? How do you know when you’re doing one versus another? They also tackle differences in job descriptions and titles as ways of thinking about the various forms […]
What is an IBM Champion?
I’m honored to be named by IBM as a 2020 IBM Champion in IBM Data and AI, my third year as an IBM Champion. What is an IBM Champion? IBM Champions are members of the IBM community who are not employees, and who have made substantial contributions towards the community. Those contributions can be technical […]
Newsletter
Podcast
