Instant Insights The Beginners Generative AI Starter Kit 25

Marketing Hiring Data

This data was originally featured in the April 10th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 10, 2024: 5P FRAMEWORK FLEXIBILITY, MARKETING HIRING DATA In this week’s Data Diaries, let’s revisit employment and hiring data in marketing. One of my favorite data sources to understand what’s happening in marketing hiring is Indeed.com’s open positions data […]

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Instant Insights The Beginners Generative AI Starter Kit 24

AI Data Governance

This data was originally featured in the April 3rd, 2024 newsletter found here: INBOX INSIGHTS, APRIL 4, 2024: AI DATA GOVERNANCE, GENERATIVE AI LANGUAGE TASKS HOW GOOD IS YOUR DATA GOVERNANCE? Last week, Harvard Business Review asked the question, “Is your company’s data ready for Generative AI?” Because I work with a variety of clients, […]

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So What? Updating your Media Kit

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? Updating your media kit! We’ll discuss the basics of a media kit, why they’re important, the […]

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INBOX INSIGHTS, June 21, 2023: Monthly Reporting Part 3, Instagram for Influencers

INBOX INSIGHTS: Monthly Reporting Part 3, Instagram for Influencers (6/21) :: View in browser 👉 Until July 2, take 50% off our Google Analytics 4 course with discount code TENDAYSLEFT 👉 Want someone to just do it for you? Let us know how we can help. Monthly Reports, Part 3: Process and Platform If you’re […]

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INBOX INSIGHTS, June 14, 2023: Monthly Reporting Part 2, Instagram for Brands

INBOX INSIGHTS: Monthly Reporting Part 2, Instagram for Brands (6/14) :: View in browser 👉 17 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. Monthly Reports, Part […]

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GOOGLE SEARCH CONSOLE FOR MARKETERS 31

{PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting

In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode to learn about change management, KPI identification, and reporting as a security blanket. [podcastsponsor] […]

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GOOGLE SEARCH CONSOLE FOR MARKETERS 30

{PODCAST} In-Ear Insights: Freeing Yourself From Reporting Nightmares

In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, […]

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