INBOX INSIGHTS: Will AI Take Your Job, Brand Awareness, NPS Scoring (4/27) :: View in browser Take $50 off our new paid course, Google Search Console for Marketers with discount code INBOXINSIGHTS » How to Know if AI Will Take Your Job This is a common question with a variety of answers. To help simplify, […]
Read More… from INBOX INSIGHTS, April 27, 2022: Will AI Take Your Job, Brand Awareness, NPS Scoring
In this week’s In-Ear Insights, Katie and Chris answer a listener question about proving the value of brand awareness. Sophie asks, “Our marketing strategy as a young startup is to drive sales, to try and make money. But how does brand awareness affect that? I could just run lead generation ads to try and get […]
Read More… from {PODCAST} In-Ear Insights: The Value of Brand Awareness
This data was originally featured in the January 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-2-2021-seo-strategy-dark-search-crisis-marketing/ In this week’s Rear View Mirror, let’s take a look at a problem vexing many marketers: dark search. What is dark search? It’s search traffic that’s miscategorized as direct traffic, usually the result of someone using a browser with strict privacy […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? Pivoting Your Agency & Clients to Google Analytics 4. We answer your questions about pivoting your […]
Read More… from So What? Pivoting Your Agency & Clients to Google Analytics 4
I don’t know about you, but I love the RFP process. In this context (in case we’re not on the same page) an RFP is a Request For Proposal. A company will send out an RFP when they are looking to bring on an agency to do some specific work for them. But you knew […]
INBOX INSIGHTS: Data Governance, Working from Home, Marketing Myths (4/20) :: View in browser Get our free B2B Marketer’s Essential Planning Guide for 2022 to learn when to time your major campaigns » One Click Poll! Please click/tap on just one answer. How likely are you to recommend Trust Insights as a consulting firm to […]
Read More… from INBOX INSIGHTS, April 20, 2022: Data Governance, Working from Home, Marketing Myths
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk about questioning and challenging marketing best practices. From the best times to send emails to how much curated content you should share on social media, sacred cows are on the table. Tune in to find out what other marketing best practices […]
Read More… from {PODCAST} In-Ear Insights: Challenging Marketing Best Practices
This data was originally featured in the January 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-6-2021-clubhouse-review-pinterest-content-friction/ In this week’s Rear View Mirror, we fielded a question about what content works on Pinterest from our Slack group, Analytics for Marketers, so we decided to dig into a sample of some of the top-performing content on Pinterest. Imagine our […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Social Media Advertising and Attribution. We walk through out-of-the-box attribution models in GA4 […]
Read More… from So What? Social Media Advertising and Attribution
When you hear the phrase “two kinds of people” you’re probably assuming people that are polar opposites. People who do something and people who don’t. For this post, I want to talk about two types of people that are complementary to one another, instead of opposites. Last week I was talking with a friend about […]
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