So What? Personal Brand Strategy

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we look at personal brand strategy. You’ll learn how to think about your personal brand with […]

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{PODCAST} In-Ear Insights: Personal Brand Building Considerations

{PODCAST} In-Ear Insights: Personal Brand Building Considerations

In this episode, Katie and Chris discuss personal branding considerations and challenge the notion of what a personal brand is. Do you have to be the loudest person in the room? How do you build a personal brand without being perceived as arrogant and full of yourself? Tune in to find out! Watch the video […]

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NPS

Measuring your Net Promoter Score

This data was originally featured in the April 27, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/04/inbox-insights-april-27-2022-will-ai-take-your-job-brand-awareness-nps-scoring/ In this week’s Data Diaries, we’re going to take a look at last week’s newsletter. We asked you last week the following question: How likely are you to recommend Trust Insights as a consulting firm to a colleague in the next […]

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{PODCAST} In-Ear Insights: The Value of Brand Awareness

{PODCAST} In-Ear Insights: The Value of Brand Awareness

In this week’s In-Ear Insights, Katie and Chris answer a listener question about proving the value of brand awareness. Sophie asks, “Our marketing strategy as a young startup is to drive sales, to try and make money. But how does brand awareness affect that? I could just run lead generation ads to try and get […]

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{PODCAST} In-Ear Insights_ Brand Strategy and Brand Measurement

{PODCAST} In-Ear Insights: Brand Strategy and Brand Measurement

In this episode of In-Ear Insights, Katie and Chris talk about the power of brand. What is brand strategy? How do we effectively measure our brand marketing? Listen in to learn the difference between a branded house and a house of brands, how to think about brand strategy, and what the most important brand measurement […]

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Do You Trust Your Insights_

Do You Trust Your Insights?

Over the past 6 months, we’ve operated under the name BrainTrust Insights. As we’ve worked with you, more customers, more companies, we’ve realized the name doesn’t match what you’ve asked for, so we’re changing it. Why? See if this sounds familiar. You do the hard work of gathering data, cleaning it, preparing it. You do […]

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{PODCAST} In-Ear Insights: Jobseekers and Personal Brands

In this episode of In-Ear Insights, listen as cofounders Katie Robbert and Christopher Penn discuss all things employment for jobseekers, such as: What jobseekers should be doing in interviews Tactical tips for LinkedIn profiles Is Comic Sans ever appropriate? What hiring managers really want How to demonstrate skills without breaking NDAs How many jobs to […]

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THINK About Your Personal Brand

IBM THINK 2018: THINK About Your Personal Brand

I had the pleasure and privilege to speak at IBM THINK 2018 at THINK Academy about building a personal brand. In this 30-minute talk, I review: The five elements of a personal brand The four pillars of your brand voice The four types of video to record The 7-part content atomization process* The four-part content […]

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