{PODCAST} In-Ear Insights: Business Development and Sales

{PODCAST} In-Ear Insights: Business Development and Sales

In this episode, Katie and Chris discuss business development – a euphemism for sales – and how we’re thinking about growing the business as the pandemic begins to wind down. What are some of our favorite business development techniques? What doesn’t work? Listen in now! Watch the video here: Can’t see anything? Watch it on […]

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TI Attribution2

Attribution Part 2: Source Codes and Reconciliation

This is the second part in a series on attribution. For an explanation of what attribution is, start out with Part 1 here. Ok, now that you know what Attribution is, this post will show you how to get started. This is where most companies should begin if they are currently not doing anything. Usually […]

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Attribution Series

Attribution Part 1: Why light up the dark data around attribution?

Modern sales and marketing have brought us the concept of attribution – the process of answering “what activities are the best at bringing us sales?” We ask because we have a problem: a limited amount of funds to spend acquiring customers. By tracking the path from prospect to customer can we get enough data to […]

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Deep Dive Episode_ AI and the Future of Sales Keynote Audio

{PODCAST} In-Ear Insights: AI and the Future of Sales Keynote Audio

In today’s episode of In-Ear Insights, we present the audio from a recent keynote I gave at the National Speakers Association event in Los Angeles on the future of sales and how artificial intelligence will change it. We cover topics such as what AI is, what it isn’t, what it can and can’t do, and […]

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