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Attribution Part 2: Source Codes and Reconciliation

by John Wall | Jun 28, 2019 | attribution, data science, digital transformation, marketing, marketing technology, sales

This is the second part in a series on attribution. For an explanation of what attribution is, start out with Part 1 here. Ok, now that you know what Attribution is, this post will show you how to get started. This is where most companies should begin if they are...

Attribution Part 1: Why light up the dark data around attribution?

by John Wall | Apr 5, 2019 | Marketing Insights, sales

Modern sales and marketing have brought us the concept of attribution – the process of answering “what activities are the best at bringing us sales?” We ask because we have a problem: a limited amount of funds to spend acquiring customers. By tracking the path...

{PODCAST} In-Ear Insights: AI and the Future of Sales Keynote Audio

by cspenn | Aug 15, 2018 | artificial intelligence, podcast, sales

In today’s episode of In-Ear Insights, we present the audio from a recent keynote I gave at the National Speakers Association event in Los Angeles on the future of sales and how artificial intelligence will change it. We cover topics such as what AI is, what it...