In this episode of In-Ear Insights, Katie and Chris discuss the impact of the Great Resignation on organizations and how marketers should be thinking about preserving institutional knowledge. How do you anticipate and protect your organization from unexpected (or expected) departures, ensuring you can still meet your goals and create the kind of impact you […]
Read More… from {PODCAST} In-Ear Insights: Organizational Change and the Great Resignation
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Google Data Studio with Google Analytics 4 data. We walk through how the […]
Read More… from So What? Using Google Data Studio with Google Analytics 4 data
Chris and I talk a lot about content marketing and that all the tips and tricks don’t matter if you’re not writing “good quality” content. WHAT MAKES GOOD CONTENT???? Wow, I didn’t mean to yell but “good” is such a subjective definition. What I consider to be good is not what you might also consider […]
Read More… from Determining what content your audience wants
INBOX INSIGHTS: The Unaware Audience, GA4 Implementations, Women-Owned Agencies (4/6) :: View in browser Get our free B2B Marketer’s Essential Planning Guide for 2022 to learn when to time your major campaigns » The Unaware Audience “How do I get more leads?” is usually the first question we hear from prospects and clients. It’s a […]
In this episode of In-Ear Insights, Katie and Chris discuss how to tell if a Google Analytics 4 implementation was done correctly, especially by a third party. What signs should you look for that things are set up for optimal performance? What are some warning signs to look for, even for the least-technical marketers? Tune […]
Read More… from {PODCAST} In-Ear Insights: Is Your Google Analytics 4 Implementation Correct?
This data was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-13-2021-marketing-in-crisis-podcasting/ In this week’s Rear View Mirror, we fielded a question about the overall podcasting landscape from our Slack group, Analytics for Marketers, so we decided to dig deep into podcasting since everyone and their cousin seems to have one these days. First, […]
All of us at Trust Insights (as well as our clients and the industry in general) have been talking about Universal Analytics (Google Analytics 3 , or GA3 for acronym fans) reaching its end of life in June 2023. There’s just one thing this week that I wanted to make abundantly clear. You might have […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on what Google thinks about search. We walk through what you need to know […]
I don’t know about you but I live in New England where we just got slammed with a blizzard and my hands hurt from shoveling, making typing a challenge for the next few days. So I’ll keep it short this week and let you get back to your regular programming. We’re one month into 2022 […]
INBOX INSIGHTS: Google Search Console course, April Fools Day (3/30) :: View in browser Take $50 off our new paid course, Google Search Console for Marketers with discount code INBOXINSIGHTS » Getting More Out of Google Search Console With everyone talking about the recent Google announcement, there has been a lot of discussion about moving […]
Read More… from INBOX INSIGHTS, March 30, 2022: Google Search Console Course, April Fools Day
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