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What’s Going On With Google Analytics 4 And Universal Analytics?

Posted on March 17, 2022 by cspenn

Lots of folks have written in and messaged about Google’s announcement that they’re sunsetting Universal Analytics – also known as Google Analytics 3, the software that probably 90-95% of companies still use for their web analytics. What’s going on with Google Analytics? So, what exactly is going on? Here’s the skinny, from their announcement. On […]

Instagram Brand Data

Posted on March 15, 2022 by Katie Robbert

This data was originally featured in the June 23, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/06/inbox-insights-june-23-2021-data-quality-natural-language-generation-instagram-brand-data/ In this week’s Data Diaries, we look at our newly-revised and appended Brands list on Instagram to see how unpaid brand content has performed in terms of engagement, year to date. We see after a relatively stable springtime, where brand performance […]

Data Trends for Marketers

Posted on March 14, 2022 by Katie Robbert

This post originally appeared on https://www.christopherspenn.com/2022/02/you-ask-i-answer-data-trends-for-marketers/ and was republished with permission from the author. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:29 In today’s episode, Johnny asks, what’s the next data trend to impact marketing teams? Well, […]

So What? Feb 2022 CMO Survey Reactions

Posted on March 11, 2022 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on the 2022 CMO Survey Reactions. We walk through the February CMO Survey and […]

{PODCAST} In-Ear Insights: Process Development for Marketing Technology

Posted on by cspenn

In this week’s In-Ear Insights, Katie and Chris walk through effective process development for marketing, especially marketing technology. Listen in as they work out the process for setting up a Twitter hashtag monitoring bot for Social Media Marketing World. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the […]

Third Party Analytics for LinkedIn

Posted on by Katie Robbert

This post originally appeared on https://www.christopherspenn.com/2022/02/you-ask-i-answer-third-party-analytics-for-linkedin/ and was republished with permission from the author. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In today’s episode, Musa asks, at what point in a content creators life, should […]

Instagram Outage

Posted on March 8, 2022 by Katie Robbert

Data originally featured in the October 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/10/inbox-insights-october-13-2021-frameworks-instagram-outage-constructive-criticism/ In this week’s Data Diaries, let’s take a look at the great Facebook Outage, with respect to Instagram engagement (mainly because on Facebook proper, brand performance is already so close to zero that the outage’s impact was negligible for unpaid efforts). A little […]