The Most Important Audience You’re Completely Ignoring About seven years ago, Chris and I sat down and tried to work through an idea that was bugging us. We’d been thinking about audience segmentation — B2B, B2C, the usual suspects — and we kept coming back to this thing that didn’t have a name yet. There […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris explore how generative AI for SEO and PPC is transforming search marketing forever. Traditional keyword lists no longer guarantee your content reaches your target audience, but semantic analysis can align your website with the way modern AI models actually process information. The […]
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