This post was originally featured in the November 7th, 2025 newsletter found here: INBOX INSIGHTS, November 5, 2025: 7 Ways to Get Started with AI, Deterministic vs. Probabilistic 7 Ways to Get Started With AI Last month I was at an in-person event and I overheard someone saying, “we need to leverage AI across our […]
Category: business continuity
Making Events Valuable
This post was originally featured in the 10.29.2025 newsletter found here: INBOX INSIGHTS: The Case for Knowledge Blocks, Making Events Valuable In this week’s Data Diaries, let’s talk about a follow-up to last week’s column – what are the things that we do to make sessions valuable for attendees at conferences? Since it is still […]
Getting Started with Workflow Automation
This post was originally featured in the October 22nd, 2025 newsletter found here: INBOX INSIGHTS, October 22, 2025: Getting Started with Workflow Automation, Multidimensional People Getting Started with Workflow Automation I was at MAICON last week, and I realized there was a lot of talk about the new technology, but not a lot of talk […]
So What? How to make your own 2025 wrap-up
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, you’ll learn how to build your own 2025 wrap-up using advanced AI tools. You’ll discover how to transform messy chat […]
12 Days of AI Use Cases Day 5: Quarterly Reviews
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Quarterly Reviews. In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case […]
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In-Ear Insights: AI And the Future of Intellectual Property
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the present and future of intellectual property in the age of AI. You will understand why the content AI generates is legally unprotectable, preventing potential business losses. You will discover who is truly liable for copyright infringement when you publish AI-assisted […]
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Lost the Plot on Planning Part 2
This piece was originally featured in the October 15th, 2025 newsletter found here: INBOX INSIGHTS, October 15, 2025: Lost the Plot on Planning Part 2, AI for Frameworks We’ve Lost the Plot on Planning- Part 2 Remember the BIG question from Part 1? What problem are we actually trying to solve for our customers? That’s […]
Lost the Plot on Planning
This post was originally featured in our October 8th, 2025 newsletter here: INBOX INSIGHTS, October 8, 2025: Lost the Plot on Planning, AI For Data Analysis, Part 1 We’ve Lost the Plot on Planning- Part 1 I’ve been in a lot of planning meetings lately. And I mean a lot. Here’s what I’m noticing: everyone’s talking […]
So What? Data Horror Stories
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights, you’ll learn about common data horror stories that can plague any marketing team, and […]
In-Ear Insights: How to Create Effective Reporting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, […]
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