Your Expertise Is Already a Product. You Just Haven’t Packaged It Yet. Here’s the thing. If you run a consultancy, an agency, or really any knowledge-based business, you have been building products for years. You just didn’t package them as products. You packaged them as “deliverables” inside a consulting engagement and moved on to the […]
In this week’s Data Dairies, we move onto the fourth and final part of the AI digital clone series. Last time, we obtained the final output of my thinking catalog, the top 20 ways I solve problems. That’s useful and helpful by itself, but now we need to make it useful and operational. Remember that […]
The Most Important Audience You’re Completely Ignoring About seven years ago, Chris and I sat down and tried to work through an idea that was bugging us. We’d been thinking about audience segmentation — B2B, B2C, the usual suspects — and we kept coming back to this thing that didn’t have a name yet. There […]
When You’re So Productive You Forget What You Did I’m going to tell you something that happened to me this morning, and I need you to not judge me. (Or judge me. That’s fine too). I officially experienced overwhelming productivity. We had our team call today, and one of the things on the agenda was […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving landscape of Generative Engine Optimization and how it reshapes modern marketing. You’ll learn why traditional metrics like share of voice and domain authority fail to provide accurate insights within AI models. You’ll discover how to optimize your content strategy […]
Read More… from In-Ear Insights: Competitive GEO – Generative Engine Optimization FAQ
This post was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I haven’t been able to shake. The parking system in her building is […]
This data was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 Last week, we talked at a high level about how B2B writing quality has changed before and after generative AI at a high level. This week, let’s dig deeper into […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical definition and requirements for navigating Enterprise AI. You’ll learn how to distinguish between consumer-grade tools and the strict standards required in regulated industries. You’ll discover the twenty essential pillars for building a secure and compliant AI strategy for your […]
This post was originally featured in the March 4th, 2026 newsletter found here: INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 Why We Rebuilt the 7D Product Marketing Launch Framework for the AI Era Everyone’s using generative AI to launch products faster. But faster doesn’t mean better — unless you have a […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore the cutting-edge shift toward private, high-performance computing. You will discover how to host a powerful Local AI Model […]
Newsletter
Podcast
