In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris explore how generative AI for SEO and PPC is transforming search marketing forever. Traditional keyword lists no longer guarantee your content reaches your target audience, but semantic analysis can align your website with the way modern AI models actually process information. The […]
Read More… from In-Ear Insights: Generative AI for SEO and PPC
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you can keep your professional knowledge relevant despite rapid shifts in technology and software. You’ll discover how to leverage agentic AI to audit and modernize your outdated standard operating procedures. You’ll learn the vital importance of maintaining human oversight to […]
Read More… from In-Ear Insights: Updating Mental Models and Old Knowledge
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss small language models (SLMs) and how they differ from large language models (LLMs). You will understand the crucial differences between massive large language models and efficient small language models. You’ll discover how combining SLMs with your internal data delivers superior, faster […]
Read More… from In-Ear Insights: What Are Small Language Models?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference, MAICON 2025. You’ll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You’ll master the critical thinking and […]
Read More… from In-Ear Insights: Generative AI for Marketers at MAICON 2025
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss codependency on generative AI and the growing risks of over-relying on generative AI tools like ChatGPT. You’ll discover the hidden dangers when asking AI for advice, especially concerning health, finance, or legal matters. You’ll learn why AI’s helpful answers aren’t always […]
Read More… from In-Ear Insights: Codependency on Generative AI & ChatGPT
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