b2bmarketingwriting

B2B Marketing Writing and AI Part 1

This data was originally featured in the March 11th, 2026 newsletter found here: INBOX INSIGHTS: 5P Framework by Trust Insights™, B2B Marketing Writing and AI Part 1 In this week’s Data Diaries, let’s talk about data, or the lack thereof. I routinely check LinkedIn every morning to see what’s happening among my network, and I […]

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So What Intro to Knowledge Graphs

So What? Intro to Knowledge Graphs

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! This deep dive will reveal how a knowledge graph for AI prevents your favorite models from forgetting crucial details during complex tasks. Mapping […]

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In-Ear Insights Setting Up Agentic AI for Success Part 2, Employee Handbook

In-Ear Insights: Setting up Agentic AI For Success Part 2, Employee Handbooks

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical transition from vague prompting to structured management for agentic AI. You’ll learn how to apply human management principles like employee handbooks and standard operating procedures to your AI workflows. You’ll discover why the 5P framework prevents your agents from […]

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So What How to Get Started with Hermes Agent and Autonomous AI Agents

So What? How to Get Started with Hermes Agent and Autonomous AI Agents

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore the world of autonomous AI agents. This shift allows you to transform a standard large language model into […]

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In-Ear Insights Generative AI for SEO and PPC

In-Ear Insights: Generative AI for SEO and PPC

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris explore how generative AI for SEO and PPC is transforming search marketing forever. Traditional keyword lists no longer guarantee your content reaches your target audience, but semantic analysis can align your website with the way modern AI models actually process information. The […]

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In-Ear Insights: Updating Mental Models and Old Knowledge

In-Ear Insights: Updating Mental Models and Old Knowledge

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you can keep your professional knowledge relevant despite rapid shifts in technology and software. You’ll discover how to leverage agentic AI to audit and modernize your outdated standard operating procedures. You’ll learn the vital importance of maintaining human oversight to […]

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marketingjobsreport

Marketing Jobs Report

This data was originally featured in the February 4th, 2026 newsletter found here: INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report In this week’s Data Diaries, let’s take a look at what’s happening in the job market. With the federal government shutdown as of the time of this writing, we have to focus on private […]

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INBOX INSIGHTS: How To Manage Overwhelming Productivity, AI Digital Clone Part 2 (2026-04-01)

INBOX INSIGHTS: How To Manage Overwhelming Productivity, AI Digital Clone Part 2 (2026-04-01) :: View in browser 👉 Register for our free “Do You Have a GEO Problem” webinar on 2026-04-10! 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When You’re So Productive […]

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scaffoldingai

Scaffolding AI

In this week’s Data Diaries, let’s talk about a concept called scaffolding AI. Scaffolding as it relates to generative AI refers to breaking a task up into several stages so that generative AI tools are more likely to successfully complete the task. For example, let’s say you wanted to write a book about go-to-market strategy. […]

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So What Agentic Product Marketing with ICPs

So What? Agentic Product Marketing with ICPs

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John explore the frontier of Agentic Product Marketing. Discover how to transform real customer data into a […]

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