In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss small language models (SLMs) and how they differ from large language models (LLMs). You will understand the crucial differences between massive large language models and efficient small language models. You’ll discover how combining SLMs with your internal data delivers superior, faster […]
Read More… from In-Ear Insights: What Are Small Language Models?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the present and future of intellectual property in the age of AI. You will understand why the content AI generates is legally unprotectable, preventing potential business losses. You will discover who is truly liable for copyright infringement when you publish AI-assisted […]
Read More… from In-Ear Insights: AI And the Future of Intellectual Property
In this episode, Katie and Chris teach you the secrets to designing and teaching workshops and presentations. You’ll discover the ideal balance between lecturing and hands-on exercises to keep your audience completely engaged. You’ll learn a powerful method to understand exactly what your audience wants to learn before you create a single slide. You’ll find […]
Read More… from In-Ear Insights: Teaching Workshops and Professional Development
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss essential sales frameworks and why they often fail today. You will understand why traditional sales methods like Challenger and SPIN selling struggle with modern complex purchases. You will learn how to shift your sales focus from rigid, linear frameworks to the […]
Read More… from In-Ear Insights: Sales Frameworks Basics and AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, […]
Read More… from In-Ear Insights: How to Create Effective Reporting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference, MAICON 2025. You’ll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You’ll master the critical thinking and […]
Read More… from In-Ear Insights: Generative AI for Marketers at MAICON 2025
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how user data quality fundamentally controls social media algorithms, including the new LinkedIn LLM system. You will learn how modern social algorithms use language models to predict your engagement, shifting the control back to you. You will discover why your likes, […]
Read More… from In-Ear Insights: How Data Quality Impacts Social Media Algorithms
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether awards still matter in today’s marketing landscape, especially with the rise of generative AI. You will understand how human psychology and mental shortcuts make awards crucial for decision-making. You will discover why awards are more relevant in the age of […]
Read More… from In-Ear Insights: Do Awards Still Matter in Marketing and PR?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to identify true AI expertise amidst a crowded market. You will discover the crucial difference between someone who knows what to do when things go right and a real expert who navigates challenges when things go wrong. You’ll learn key […]
Read More… from In-Ear Insights: Why Real AI Expertise is Reassuringly Expensive
INBOX INSIGHTS: You Get What You Pay For, Small Data Breaches (2025-09-10) :: View in browser 👉 Register for our new course, the AI-Ready Strategist, just opened! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You Really Do Get What You Pay For Last week, my dog walker spent exactly ten minutes […]
Read More… from INBOX INSIGHTS, September 10, 2025: You Get What You Pay For, Small Data Breaches
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