MARKETINGPROFS B2B FORUM 2022 KEY TAKEAWAYS

{PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways

In this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. The […]

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{PODCAST} In-Ear Insights: Go To Market Strategy

In this episode of In-Ear Insights, Katie and Chris discuss the sudden re-emergence of people promoting go to market strategy (GTM) and what it means. Why is this suddenly a thing again, when GTM is as old as product marketing itself? Go to market strategy is a subset of marketing strategy that is focused on […]

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{PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders

{PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders

In this week’s In-Ear Insights, Katie and Chris tackle how to sell the value of data to stakeholders like the C-Suite. How do you convince people of the merits of data, of investing in data programs and projects, and ultimately to become champions for the analytics work you do? Tune in to find out! Watch […]

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{PODCAST} In-Ear Insights: What is Data-Driven Marketing?

In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to […]

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2022 B2B MARKETING METRICS

{PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics

In this episode, Katie and Chris revisit the essential basic B2B marketing metrics. They discuss the importance of metrics such as engagement rate, bounce rate, and conversion rate. They also talk about the sales funnel and how it is a tiny portion of the overall customer journey. Watch the video here: Can’t see anything? Watch […]

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WHAT IS CONTENT ATTRIBUTION

{PODCAST} In-Ear Insights: What Is Content Attribution?

In this episode, Katie and Chris tackle content attribution. What is content attribution, and how does it differ from normal marketing attribution? You’ll learn about two different ways to do content attribution and one way you can get set up and running right away. Content attribution is the practice of determining which pieces of content […]

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CONTENT STRATEGY FOR SOCIAL MEDIA

{PODCAST} In-Ear Insights: Content Strategy for Social Media

In this week’s In-Ear Insights, Katie and Chris discuss content strategy for social media, especially the difference between performative and conversational social media content. Learn what the differences are, why they matter, and how you might want to approach your own social media content strategy. Tune in to learn more! Watch the video here: Can’t […]

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MARKET RESEARCH CAPABILITIES

{PODCAST} In-Ear Insights: Market Research Capabilities

In this week’s In-Ear Insights, Katie and Chris discuss market research capabilities. What kinds of resources should an organization allocate towards market research? How often should you be doing market research? What are the different kinds of market research? These questions and many more answered – tune in to find out! Watch the video here: […]

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{PODCAST} In-Ear Insights: Preparing for the Metaverse

{PODCAST} In-Ear Insights: Preparing for the Metaverse

In this week’s episode, John and Chris talk about practical steps all marketers can take to prepare for one or more metaverses succeeding in a few years. What things should you be doing today? What foundation pieces should you have in place over the next few years? And what’s a safe bet whether or not […]

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PREDICTIVE ANALYTICS AND TREND FORECASTING

{PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting

In this week’s episode, Katie and Chris look at the use of predictive analytics to forecast trends and learn when to put marketing campaigns into market. They examine some of the data around pumpkin spice season as well as other seasonal trends. Ever wonder when the best time is to put a seasonal campaign into […]

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