podcast Archives - Page 2 of 6 - Trust Insights Marketing Data & Analytics Consulting

{PODCAST} In-Ear Insights: Combatting the Summer Slowdown

by cspenn | Jun 26, 2019 | marketing, marketing technology, podcast, professional development, strategy, training

In this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow...

{PODCAST} In-Ear Insights: Agile Marketing Technology Deployment

by cspenn | Jun 19, 2019 | agile, insights, marketing technology, podcast

In this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology...

{PODCAST} In-Ear Insights: Instagram Analytics and Impact on Influencers

by cspenn | Jun 12, 2019 | analytics, facebook, influencer marketing, instagram, marketing, podcast

In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is...

{PODCAST} In-Ear Insights: Uses of AI in Direct Marketing

by cspenn | May 29, 2019 | conferences, events, podcast, public speaking

In this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you’d like to catch the video, it’s available here. Listen...

{PODCAST} In-Ear Insights: Private Social Media and Influencer Marketing

by cspenn | May 8, 2019 | influencer marketing, marketing, podcast, social media

In this episode of In-Ear Insights, join Katie and Chris as they debate the future of influencer marketing in a world where conversations and communities are private. If a tree falls on a Kardashian but no one likes or comments in public, did it really happen? How...

What Predicts Podcast Episode Popularity?

by cspenn | May 3, 2019 | podcast

One of the great benefits of having both partners and co-hosts of Marketing Over Coffee as Trust Insights team members is that we have access to a 12-year long dataset of podcast performance, one of the longest-running consistent podcasts in the world. Now, we will...