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{PODCAST} In-Ear Insights: Client Retention with Mitch Joel

by cspenn | Apr 22, 2020 | customer experience, customer retention, marketing, podcast

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk to fellow agency owner and marketing superstar Mitch Joel. Mitch dishes on what agencies should be doing to retain clients, keep business, and move forward during a global crisis....

{PODCAST} In-Ear Insights: SEO Analytics

by cspenn | Apr 15, 2020 | analytics, podcast, SEO

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss SEO analytics. SEO is a marketing discipline crammed with data, but what data matters? What data is reliable? Listen in as they discuss common SEO metrics, what SEO data matters to...

{PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics

by cspenn | Apr 8, 2020 | analytics, data analytics, data science, marketing, marketing analytics, podcast

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine...

{PODCAST} In-Ear Insights: Preparing Your Career For An Economic Downturn

by cspenn | Mar 25, 2020 | careers, economics, jobs, linkedin, podcast, professional development

In this episode, Katie and Chris discuss preparing your career for an economic downturn with advice appropriate for the present day and yet-to-be-seen scenarios. From skills and certifications to building a personal brand to how to pitch people, get practical advice...

{PODCAST} In-Ear Insights: Predictive Analytics for Unpredictable Events

by cspenn | Mar 18, 2020 | data science, machine learning, podcast, predictive analytics

In this episode of In-Ear Insights, Katie and Chris respond to a listener question: how valid are predictive analytics forecasts when you’re in the middle of massively unpredictable events? How do you deal with the anomalies of a black swan event, and how do you...

{PODCAST} In-Ear Insights: Data-Driven B2B Marketing Personas

by cspenn | Mar 11, 2020 | b2b, data analytics, data science, Marketing Insights, podcast

In this week’s In-Ear Insights, Katie and Chris answer a mailbag question from Denise: “My question is about UX copywriting. Other than using a service like “crystalknows.com,” how do I know which words and phrases influence a specific buyer...