{PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing
In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and advantages/disadvantages of each. They look at network graphing databases and how many influencer identification tools struggle to correctly...
{PODCAST} In-Ear Insights: Behind The Scenes Instagram Data
In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note...
{PODCAST} In-Ear Insights: Ethics, Explainability, AI, and Tiktok
In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by...
{PODCAST} In-Ear Insights: Essence of Community Management
In this episode, Katie and Chris discuss the essence of community management. What makes a community thrive? What harms it to the point of dissolution? How do we ensure the communities we’re building are set up for success? Listen in as they diagnose the...
{PODCAST} In-Ear Insights: SEO and Customer Retention
In this episode of In-Ear Insights, Katie and Chris ask the question: why don’t we focus on or measure SEO for customer retention? After all, useful, valuable content isn’t solely the provenance of new customer acquisition. Keeping existing customers happy...Free Weekly Newsletter
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