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{PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning

by cspenn | Aug 28, 2019 | management, marketing, planning, podcast, strategy

Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is...

{PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing

by cspenn | Aug 21, 2019 | content, content marketing, marketing, podcast

In this week’s In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask...

{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

by cspenn | Aug 13, 2019 | data science, machine learning, podcast, predictive, predictive analytics

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate...

{PODCAST} In-Ear Insights: How to Avoid Running Out of Content Marketing

by cspenn | Jul 31, 2019 | content, podcast, predictive analytics, SEO

In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you’ve tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with...

{PODCAST} In-Ear Insights: Marketing Data Violating Privacy Regulations

by cspenn | Jul 24, 2019 | ccpa, compliance, coppa, data protection, gdpr, hipaa, marketing, podcast, privacy

In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for...

{PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing Ideas

by cspenn | Jul 17, 2019 | content, podcast, predictive analytics

In this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and starting materials? Listen to this episode to refill...