In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the essentials of excellent account management and how AI changes the game. You will discover how to transition from simply helping clients to proactively taking tasks off their to-do list. You will learn the exact communication strategies necessary to manage expectations […]
Read More… from In-Ear Insights: Account Management in the Age of AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, […]
Read More… from In-Ear Insights: How to Create Effective Reporting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference, MAICON 2025. You’ll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You’ll master the critical thinking and […]
Read More… from In-Ear Insights: Generative AI for Marketers at MAICON 2025
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the worth of conferences and events in a tight economy. You will learn a powerful framework for evaluating whether an expensive conference ticket meets your specific professional goals. You will use generative artificial intelligence to score event agendas, showing you which […]
Read More… from In-Ear Insights: How to Make Conferences Worth the Investment
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss scaling Generative AI past basic prompting and achieving real business value. You will learn the strategic framework necessary to move beyond simple, one-off interactions with large language models. You will discover why focusing on your data quality, or “ingredients,” is more […]
Read More… from In-Ear Insights: Getting Real Value from Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how user data quality fundamentally controls social media algorithms, including the new LinkedIn LLM system. You will learn how modern social algorithms use language models to predict your engagement, shifting the control back to you. You will discover why your likes, […]
Read More… from In-Ear Insights: How Data Quality Impacts Social Media Algorithms
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether awards still matter in today’s marketing landscape, especially with the rise of generative AI. You will understand how human psychology and mental shortcuts make awards crucial for decision-making. You will discover why awards are more relevant in the age of […]
Read More… from In-Ear Insights: Do Awards Still Matter in Marketing and PR?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI decisioning, the latest buzzword confusing marketers. You will learn the true meaning of AI decisioning and the crucial difference between classical AI and generative AI for making sound business choices. You’ll discover when AI is an invaluable asset for decision […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to identify true AI expertise amidst a crowded market. You will discover the crucial difference between someone who knows what to do when things go right and a real expert who navigates challenges when things go wrong. You’ll learn key […]
Read More… from In-Ear Insights: Why Real AI Expertise is Reassuringly Expensive
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether blogs and websites still matter in the age of generative AI. You’ll learn why traditional content and SEO remain essential for your online presence, even with the rise of AI. You’ll discover how to effectively adapt your content strategy so […]
Read More… from In-Ear Insights: Do Websites Matter in the Age of AI?
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