Podcasting Landscape

Podcasting Landscape

This data was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-13-2021-marketing-in-crisis-podcasting/ In this week’s Rear View Mirror, we fielded a question about the overall podcasting landscape from our Slack group, Analytics for Marketers, so we decided to dig deep into podcasting since everyone and their cousin seems to have one these days. First, […]

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{PODCAST} In-Ear Insights: Google Search Console and SEO Tool Data

{PODCAST} In-Ear Insights: Google Search Console and SEO Tool Data

In this episode of In-Ear Insights, Katie and Chris examine discrepancies between Google Search Console data and third-party SEO tool data. What are the major differences? What actions should we take with each of the datasets? What purposes and functions are appropriate for each dataset? How should we better use Google Search Console data? Take […]

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GOOGLE ANALYTICS 4 SKILLS GAPS

{PODCAST} In-Ear Insights: Google Analytics 4 and Skills Gaps

In this episode of In-Ear Insights, Katie and Chris talk about the most overlooked part of any migration, but especially a migration for Google Analytics 4: your people. What are the skills gaps that exist? How bad are they? What should you be doing to mitigate those skills gaps and how strongly will they impact […]

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{PODCAST} In-Ear Insights: TikTok and Social Media Analytics

{PODCAST} In-Ear Insights: TikTok and Social Media Analytics

In this episode of In-Ear Insights (the Trust Insights podcast), Katie and Chris discuss the data available to marketers for social media analytics around TikTok, plus an in-depth discussion of influencer analytics and how to identify influencers on TikTok. Tune in to find out how – and get your copy of the new paper at […]

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{PODCAST} In-Ear Insights: Process Development for Marketing Technology

{PODCAST} In-Ear Insights: Process Development for Marketing Technology

In this week’s In-Ear Insights, Katie and Chris walk through effective process development for marketing, especially marketing technology. Listen in as they work out the process for setting up a Twitter hashtag monitoring bot for Social Media Marketing World. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio […]

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{PODCAST} In-Ear Insights: Introduction to Web3

{PODCAST} In-Ear Insights: Introduction to Web3

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the basics of blockchain, cryptocurrencies, and NFTs under the umbrella of “Web3”. What is it? How does it work? Why should you care? What are the business implications and strategies you should pursue? Tune in to find out! Watch the video here: […]

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{PODCAST} In-Ear Insights: What is Data Analytics?

{PODCAST} In-Ear Insights: What is Data Analytics?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris dig into data analytics. What is data analytics? How is it different than, say, marketing analytics? What are the prerequisites for data analytics? Learn all this and much more in this episode. Watch the video here: Can’t see anything? Watch it on […]

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{PODCAST} In-Ear Insights: Data Visualization Principles and Basics

{PODCAST} In-Ear Insights: Data Visualization Principles and Basics

In this week’s In-Ear Insights, Katie and Chris discuss how marketers and business folks should approach data visualization, reports, and dashboards. What are some of the best – and worse – practices in data viz? You’ll also learn the secret of great data visualization: user stories. Tune in to find out how! Watch the video […]

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{PODCAST} In-Ear Insights: Applying the SDLC to Marketing Operations

{PODCAST} In-Ear Insights: Applying the SDLC to Marketing Operations

In this week’s In-Ear Insights, Katie and Chris walk through the software development life cycle – the SDLC – and how we can apply it to marketing operations. From Data Studio dashboards to Google Ads to SEO, the overall process behind the SDLC applies well to any kind of marketing operations that require planning. Tune […]

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{PODCAST} In-Ear Insights: Content Marketing Strategy

{PODCAST} In-Ear Insights: Content Marketing Strategy

In this week’s In-Ear Insights, Katie and Chris dig into the four pillars of content marketing strategy – creation, distribution, amplification, and performance. You’ll also learn about why backlinks are so important to both SEO and content marketing generally. Tune in now! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen […]

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