INBOX INSIGHTS, October 11, 2023: Understanding Customer Needs With Purpose and Data

INBOX INSIGHTS: Understanding Customer Needs With Purpose and Data (10/11) :: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Understanding Customer Needs With a Purpose Each week when I sit down to write the opening to the newsletter I ask […]

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In-Ear Insights MarketingProfs B2B Forum 2023 Takeaways

In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal […]

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In-Ear Insights Generative AI and Governance Strategies for Leaders

In-Ear Insights: Generative AI Governance Strategies for Leaders

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI governance and adoption in business and how leaders can put effective guardrails in place through understanding employee needs and setting clear expectations. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio […]

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In-Ear Insights How to Vet and Hire an Analytics Agency or Employee

In-Ear Insights: How to Vet and Hire an Analytics Agency or Employee

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to vet and hire the right analytics expert or analytics agency for your business. We cover the importance of having your processes and goals clearly defined before bringing on help, so you can assess if a potential hire or agency […]

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In-Ear Insights Generative AI and the Future of work

In-Ear Insights: Generative AI and the Future of Work

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI on businesses, especially hourly businesses like agencies. They explore the problems with time tracking and utilization rates, and how it breeds inefficiency. Katie shares her experience being forced to innovate on command. Chris talks about the […]

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In-Ear Insights Who Owns Your Data

In-Ear Insights: Who Owns Your Data?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access to their data, especially when using tools like Google Analytics or generative AI models. Katie and Chris explain how you […]

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In-Ear Insights The C-Suite Guide to Generative AI

In-Ear Insights: The C-Suite Guide to Generative AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris provide a guide to generative AI for the C-Suite and discuss how CEOs should approach understanding and using large language models and AI, starting with identifying business problems first before considering technology solutions. [podcastsponsor] Watch the video here: Can’t see anything? Watch […]

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In-Ear Insights Gender Bias and Fairness in Generative AI

In-Ear Insights: Gender Bias and Fairness in Generative AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to mitigate gender bias in AI systems by assessing risk, implementing human review processes, and building an equitable company culture. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the […]

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In-Ear Insights Analytics Use Cases for Large Language Models

In-Ear Insights: Analytics Use Cases for Large Language Models

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to leverage large language models like ChatGPT with your business analytics data. We talk through real examples of using AI to analyze CRM data for buyer personas, extract tables from PDFs, summarize PowerPoints into executive briefs, transform your data into […]

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In-Ear Insights How To Use Generative AI For Competitive Analysis

In-Ear Insights: How To Use Generative AI For Competitive Analysis

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how large language models with perfect memory can assist with competitive analysis. They explain how these tools can quickly synthesize vast amounts of public data to provide insights into competitors’ offerings, differentiation, and performance. Katie and Chris note the importance of […]

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