So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert, Christopher Penn, and John Wall talk through how artificial intelligence is changing client work and traditional billing models. […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert, Christopher Penn, and John Wall examine how different artificial intelligence tools structure written language. Understanding distinct AI writing […]
Read More… from So What? Examining AI Writing Styles of Different AI Systems
In this week’s Data Diaries, we kick off a seven-part series on enterprise AI with the question every CFO eventually asks: how do you actually know what this stuff is worth? Start with TRIPS — Trust Insights’ five-factor screen for whether a task even belongs near an AI system. Take any task on your desk and […]
Stop Chasing Use Cases Two weeks ago, I wrote about the strategy/execution gap, especially use cases. Last week, I wrote about why most AI projects start in the wrong place — at the tool, instead of at Purpose. Today, I want to talk about the single most common form of “execution” that isn’t really execution […]
The Strategy You Already Have Isn’t the Problem I want to share something I’ve been hearing on almost every client call for the last six months. It comes in different words, but it’s always the same conversation. Their AI strategy gaps. “We’ve been to the workshops. We had the leadership offsite. We hired a consultant […]
In this week’s Data Dairies, we move onto the fourth and final part of the AI digital clone series. Last time, we obtained the final output of my thinking catalog, the top 20 ways I solve problems. That’s useful and helpful by itself, but now we need to make it useful and operational. Remember that […]
When You’re So Productive You Forget What You Did I’m going to tell you something that happened to me this morning, and I need you to not judge me. (Or judge me. That’s fine too). I officially experienced overwhelming productivity. We had our team call today, and one of the things on the agenda was […]
This post was originally featured in the March 11th, 2026 newsletter found here: INBOX INSIGHTS: 5P Framework by Trust Insights™, B2B Marketing Writing and AI Part 1 (Re)Introducing the 5P Framework by Trust Insights™ I have a confession: I used to think the problem with change management was that people didn’t follow the framework closely […]
Why We Plan, But Don’t Execute Let me ask you something, and I want you to be honest with yourself: How closely are you actually tracking that Q1 roadmap you sat through endless hours of meetings to put together? Are you planning without doing? I’ll wait. I posed this question to our free Slack community, […]
People ARE the problem with AI Adoption I wrote about this last week on LinkedIn, but I was restricted by character count. I figured I would do a deeper dive into the topic of “People and AI Adoption.” I keep seeing articles, experts, and “thought leaders” lamenting that their AI initiatives are stuck. They can’t get […]
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