GOOGLE SEARCH CONSOLE FOR MARKETERS 81

12 Days of Data, Day 8: Press Release Top-Level Statistics of 2019

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Press […]

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GOOGLE SEARCH CONSOLE FOR MARKETERS 80

12 Days of Data, Day 7: 10+ Most (Over)Used Words in Press Releases

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Most […]

Read More… from 12 Days of Data, Day 7: 10+ Most (Over)Used Words in Press Releases

What is First Party Data Second Party Data and Third Party Data 37

Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

Colleague and friend Shonali Burke recently observed, “You know, it would be so refreshing if, just once, a PR organization/association/consultant/agency did not send out a news release/email telling you how ‘thrilled’ they are about **_**. #justsayin” This got us wondering… just how prevalent is this particular habit? What are the most overused words in press […]

Read More… from Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

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