12 Days of Data 2020, Day 5: (Over)Used Words in Press Releases

12 Days of Data 2020, Day 5: (Over)Used Words in Press Releases

12 Days of Data 2020, Day 5: (Over)Used Words in Press Releases Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]

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Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

Colleague and friend Shonali Burke recently observed, “You know, it would be so refreshing if, just once, a PR organization/association/consultant/agency did not send out a news release/email telling you how ‘thrilled’ they are about **_**. #justsayin” This got us wondering… just how prevalent is this particular habit? We wanted to find out, to quantify it […]

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