The Role of AI in Marketing A Conversation with Katie Robert 5

How are brand influencers faring on Instagram?

This data was originally featured in the March 29, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-29-2023-staying-productive-instagram-engagement/. In this week’s Data Diaries, as we close out the quarter, let’s check in on how things are going for brand influencers on Instagram and see how they are faring on one of the world’s most popular social networks? Let’s first […]

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INBOX INSIGHTS, July 19, 2023: Innovation Prerequisites, Twitter vs Threads

INBOX INSIGHTS: Innovation Prerequisites, Twitter vs Threads (07/19):: View in browser 👉 We just added a new module to our Google Search Console course on generative AI and SEO. Go take it if you haven’t already! What We Get Wrong About Innovation “Never have a good conversation behind closed doors.” Last week, someone on LinkedIn […]

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In-Ear Insights WHAT IS THREADS BY META

In-Ear Insights: What is Threads by Meta?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the latest buzz in the social media marketing sphere: Threads. Threads is a Twitter clone built on the Instagram database and architecture. It has experienced rapid growth, surpassing 100 million users in just a few days. Katie shares her frustration with […]

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IN-EAR INSIGHTS WHAT IS SOCIAL SCHEDULING SOFTWARE

In-Ear Insights: What is Social Scheduling Software?

In this week’s In-Ear Insights, Katie and Chris talk social scheduling software. What is social media scheduling software, how is it different than social media management software, and what are the things to look for when choosing a social scheduling vendor? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch […]

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What is marketing intelligence and how can it help your business 4

Social Media Benchmarks

This data was originally featured in the September 21, 2022 newsletter, found here: https://www.trustinsights.ai/blog/2022/09/inbox-insights-september-21-2022-ai-for-content-creation-social-media-engagement/ In this week’s Data Diaries, let’s talk about social media benchmarks, which is also the topic of this week’s livestream. What social network is delivering the kinds of engagement we, as marketers, would be interested in? In partnership with our colleagues […]

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What is marketing intelligence and how can it help your business 3

Examining the decrease in social media activity for events

This data was originally features in the March 22, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-22-2023-fact-checking-ai-social-media-at-conferences/ In this week’s Data Diaries, we decrease in social media activity for events. We noticed something recently as we were doing our network maps for Social Media Marketing World. While we couldn’t put our finger on it exactly, it felt like […]

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IN-EAR INSIGHTS SOCIAL MEDIA LISTENING

In-Ear Insights: Social Media Listening

In this week’s In-Ear Insights, Katie and Chris talk about social media listening. What is it, and why does it sometimes fall very short of expectations? Learn what social media listening tools can and can’t do out of the box, and why expertise is mandatory to pair with even the best tools on the market. […]

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In-Ear Insights: Social Media ROI

In this week’s In-Ear Insights, Katie and Chris discuss social media ROI. What is it, how do you compute it, and why do marketers do such a bad job with it? Learn the most common mistakes with social media ROI, when it’s useful as a metric, and what your next steps should be to find […]

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12 Days of Data 2022 Day 11: Social Media Barometer

12 Days of Data 2022 Day 11: Social Media Barometer

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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Engagement on TikTok

12 Days of Data 2022 Day 8: Engagement on TikTok

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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