COMMUNITY MANAGEMENT AND UNWRITTEN RULES

{PODCAST} In-Ear Insights: Unwritten Rules of Community Management

In this week’s In-Ear Insights, Katie and Chris tackle the written and unwritten rules of community management, especially for private social media communities like Discord. What makes a community management team successful? What makes it prone to chaos? How do you set up your community and your moderation team to be successful? Tune in to […]

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12 Days of Data 2022 Day 3: Instagram for Influencers

12 Days of Data 2022 Day 3: Instagram for Influencers

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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Private Social Media Networks

12 Days of Data 2022 Day 1: Private Social Media Networks

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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CAN I BELIEVE WHAT I READ

{PODCAST} In-Ear Insights: Can I Believe What I Read?

In this week’s episode, Katie and Chris tackle news media’s usage of data. Is what you read believable? How would you go about proving it? We examine some recent claims in Bloomberg and Business Insider about racial slurs on Twitter and the process for verifying that claim, extending it to the role data-savvy organizations should […]

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community activity

Community Management and Community Activity

This data was originally featured in the August 31, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/08/inbox-insights-august-31-2022-community-management-members-only-social-media/ In this week’s Data Diaries, let’s expand on what Katie talked about with community management and community activity. When it comes to any kind of community, one of the things you want to know is how you’re doing. For Analytics for […]

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how to create a SMM strategy

How to create a social media marketing strategy

Are you kicking off annual planning? Are you re-evaluating your marketing plan? Have you recently changed careers or onboarded a new team? Whatever the case may be, it’s always a good time for a refresher. Here’s how to create a social media marketing strategy. Define your goals and objectives What do you want to achieve […]

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CONTENT STRATEGY FOR SOCIAL MEDIA

{PODCAST} In-Ear Insights: Content Strategy for Social Media

In this week’s In-Ear Insights, Katie and Chris discuss content strategy for social media, especially the difference between performative and conversational social media content. Learn what the differences are, why they matter, and how you might want to approach your own social media content strategy. Tune in to learn more! [podcastsponsor] Watch the video here: […]

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PUMPKIN SPICE DATA ANALYTICS 2022 EDITION

Pumpkin Spice Data Analytics, 2022 Edition

The wheels of time grind onward as the days shorten and we look to the back half of the year. Nothing heralds marketing’s busiest time like the dawn of that first major fall trend, pumpkin spice season. Nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and […]

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{PODCAST} In-Ear Insights: TikTok and Social Media Analytics

{PODCAST} In-Ear Insights: TikTok and Social Media Analytics

In this episode of In-Ear Insights (the Trust Insights podcast), Katie and Chris discuss the data available to marketers for social media analytics around TikTok, plus an in-depth discussion of influencer analytics and how to identify influencers on TikTok. Tune in to find out how – and get your copy of the new paper at […]

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slack and discord

Slack and Discord

This data was originally featured in the September 15, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/09/inbox-insights-september-15-2021-research-tools-slack-and-discord-thumbstopping-content/ In this week’s Data Diaries, we take a look at two of the most popular private social network platforms, Slack and Discord. For those unfamiliar, Slack and Discord are similar private chat communities where people can join an individual community (Slack […]

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