Attribution Analysis Attribution analysis is one of the more powerful analysis tools you have at your disposal. What is attribution analysis? Simply put, it’s getting an understanding of which digital channels are helping you reach your goals. For example, you’ll want to know if your email channel is helping you convert prospects to customers. To […]
In this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology deployment look like? Is Scott onto something, or is it a bad fit for an analogy? As […]
Read More… from {PODCAST} In-Ear Insights: Agile Marketing Technology Deployment
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Build a Google Data Studio Dashboard via @smexaminer When you’re a small […]
Read More… from Marketing Analytics, Data Science and Leadership – June 17, 2019 Week In Review
In this talk from Target Marketing’s All About Marketing Tech conference, Trust Insights co-founder Christopher Penn showed the breadth of modern customer experience and why mapping customer data back to the customer journey is essential for truly understanding your customers. Watch this talk to learn the customer experience data that maps to the journey, why […]
Read More… from Customer Experience: Listening to the Voice of the Customer with AI
We’ve talked in the past about when automation isn’t always the right answer, around cost-benefit analysis. There’s another aspect that we haven’t addressed because of an assumption that I’ve seen become more and more unsound: that marketers know what they’re doing with automation. This past week, LinkedIn rolled out arguably one of the most annoying […]
In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is Facebook, Instagram’s parent company, doing this? (hint: money) Listen to the […]
Read More… from {PODCAST} In-Ear Insights: Instagram Analytics and Impact on Influencers
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Analyze Your YouTube Channel Performance in Google Analytics via @smexaminer To see traffic […]
Read More… from Marketing Analytics, Data Science and Leadership – June 10, 2019 Week In Review
Back in 2015, I worked with the IBM Watson Analytics team to promote the idea of the citizen analyst, the average citizen who could do data analysis in support of causes they care about. The concept was solid: given the right tools, people could help understaffed and underfunded causes make the most of data that […]
Read More… from Helping the LGBTQIA+ Community Analyze Hate Crimes for #PrideMonth
Mark your calendars for June 11, 2019 at 1 PM Eastern Time for our free webinar, “Extending Google Analytics”. We’ll cover attribution analysis and ways Google Analytics unintentionally misleads you. Click here to sign up now – we have 97 seats left. What do you do with predictive analytics? One of the most interesting phenomena […]
In this week’s In-Ear Insights, Katie and Chris discuss corporate social responsibility, social good, and ways of making a difference that don’t necessarily involve large financial contributions to causes. Listen in for an upcoming example of how Trust Insights will be using its powers for good. Sponsor: Knowledge Matters In-Ear Insights is brought to you […]
Read More… from {PODCAST} In-Ear Insights: Corporate Social Responsibility and Social Good
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