This data was originally featured in the July 10th, 2024 newsletter found here: INBOX INSIGHTS, JULY 10, 2024: DEVELOPING A SUSTAINABLE AI INTEGRATION STRATEGY, GHOST JOBS In this week’s Data Diaries, it’s the start of a new quarter, and that always means changes in the hiring market. However, this week let’s tackle a specific phenomenon […]
This data was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: KEEPING PROJECTS ON THE RAILS, GOLD STANDARD OF ATTRIBUTION In this week’s Data Diaries, let’s talk attribution. Wil Reynolds of Seer Interactive posted a really interesting, thoughtful article about measuring SEO and search in the age of AI, pointing […]
This data was originally featured in the June 19th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 19, 2024: KEEPING PROJECTS ON THE RAILS, OVERCOMING ANALYSIS PARALYSIS WITH AI I’m in the middle of a kitchen renovation. If you’ve ever been through one, you know the experience can be stressful. Your level of involvement is likely […]
This content was originally featured in the May 22nd, 2024 newsletter found here: INBOX INSIGHTS, MAY 22, 2024: MEASURING ROI IN 2024, INSTAGRAM BRAND PERFORMANCE I thought I’d try an experiment this week. We’ve spent time internally building custom models for various purposes. I was curious how close to a polished post I could get […]
In this week’s In-Ear Insights, Katie and Chris tackle the question on every advertiser’s mind: how to adapt for the cookieless future? What should we do about the cookieless future? What things should marketers know – what’s going away? What’s still available? What strategies should marketers pursue to no longer rely on third party data […]
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This data was originally featured in the August 24, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/08/inbox-insights-august-24-2022-vague-content-ppc-ad-performance-market-research/ In this week’s Data Diaries, let’s look at some PPC ad performance. One of the questions we’re always asking ourselves as marketers is whether or not there are ways to improve the efficiency of our ads. What could we do to […]
This data was originally featured in the January 12, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/01/inbox-insights-january-12-2022-pros-and-cons-of-marketing-consultants-political-ad-data/ In this week’s Data Diaries, we’re going to dance near the third rail – meaning, politics. More specifically, we’re going to look at political ad data. As part of increased initiatives for openness and transparency, Google has published political advertising data […]
In this week’s episode of In-Ear Insights, John and Chris talk about a subversive Google Ads scam that may be putting fake leads into your lead generation efforts. Learn what we’ve uncovered and what you can do about fighting Google Ads fraud. John details more of his findings: Kind of an odd title I know, […]
Read More… from {PODCAST} In-Ear Insights: Lead Generation Spam and Google Ads Fraud
In this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data loss, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics covered: The differences among first party data, second […]
Read More… from {PODCAST} In-Ear Insights: Advertising and Third Party Data Loss
Why is digital advertising so bad? Listen to the podcast here: https://www.trustinsights.ai/blog/2020/08/podcast-in-ear-insights-the-sorry-state-of-advertising/ A friend of mine recently sent me a link over SMS text to look at a piece of exercise equipment. I clicked on the link, said “huh, that’s pretty neat” and then closed the link and went back to my regular life. Fast […]
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