{PODCAST} In-Ear Insights: Advertising and Third Party Data Loss

{PODCAST} In-Ear Insights: Advertising and Third Party Data Loss

In this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics covered: The differences among first party data, second party […]

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bad advertising

Why is digital advertising so bad?

Why is digital advertising so bad?  Listen to the podcast here: https://www.trustinsights.ai/blog/2020/08/podcast-in-ear-insights-the-sorry-state-of-advertising/ A friend of mine recently sent me a link over SMS text to look at a piece of exercise equipment. I clicked on the link, said “huh, that’s pretty neat” and then closed the link and went back to my regular life. Fast […]

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{PODCAST} In-Ear Insights: The Sorry State of Advertising

{PODCAST} In-Ear Insights: The Sorry State of Advertising

In this episode of In-Ear Insights, Katie and Chris tackle the sorry state of digital advertising, and advertising in general. Why is advertising so terrible? Are companies and marketers focused on the wrong metrics? What are we doing with the data we collect, and could we be doing something different and better with it? Find […]

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