GDPR Resources

GDPR Resources

GDPR took effect in May of 2018, and regulates the privacy rights of people within the EU. One of the challenges of GDPR compliance is a spectacular amount of incorrect information circulating about the topic over the past couple of years. We’ve seen people referencing GDPR as applying to only EU citizens (incorrect, all people […]

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Secrets of Integrations

Don’t Be Fooled. What You Need to Know About Integrations…

When working with our customers at Trust Insights we all get very excited about things like driver analysis (figuring out exactly what’s working and what to do more of) and predictive analytics (beating out your competitors by having a better view of what’s coming in the future). For better or worse, the prerequisite for doing […]

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{PODCAST} In-Ear Insights: Marketing Data Violating Privacy Regulations

{PODCAST} In-Ear Insights: Marketing Data Violating Privacy Regulations

In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for “one view of the customer”. Learn more about some of the regulations, what the penalties […]

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{PODCAST} In-Ear Insights: Bias, Discrimination, and Influencers

In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the same level of protections as employees. When companies choose influencers, how rigorously are they screening against bias and […]

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Deep Dive Episode_ Governance of Marketing Technology and AI

{PODCAST} In-Ear Insights: Governance of Marketing Technology and AI

In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the process of aligning marketing technology and artificial intelligence initiatives with best practices for governance and compliance as part of the run-up to the IBM Win with AI Summit. (register here for the summit in NYC!) One of the reasons […]

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