In our most recent podcast series, we decided to tackle the topic of customer retention. Given that we’re in the middle of a global pandemic, we wanted to explore how to continue to provide stellar customer service without burning out and how to retain customers when there are in crisis. To do this, we turned […]
In this week’s In-Ear Insights (the Trust Insights podcast), we conclude our series of interviews with successful agency owners. We talk with Gini Dietrich. Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks. She has run and grown an agency for the […]
Read More… from {PODCAST} In-Ear Insights: Client Retention with Gini Dietrich
A special announcement this week. We’re excited to share with you our latest research, in collaboration with our colleagues at Talkwalker: Social Media Audience Trends During The Pandemic. In this paper, you’ll learn which social media networks grew the most in the early weeks of the pandemic, which networks are holding onto their audiences, and […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Windows 10 Users Are Switching To macOS And Linux via @fossbytes14 Meanwhile, speaking of Windows […]
Read More… from Marketing Analytics, Data Science and Leadership – May 11, 2020 Week In Review
Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For context, the total employed population in the United States is approximately […]
Read More… from Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks
In this week’s In-Ear Insights, we continue our exploration of client retention strategies in the current global crisis. Katie and Chris chat with Brooke Sellas, founder and CEO of B-Squared Media, on her best tips for client retention and loyalty. She delivers insights about which industries are doing more with digital marketing, how she manages […]
Read More… from {PODCAST} In-Ear Insights: Client Retention with Brooke Sellas
Did you miss our 5 Applications of AI at CMC 2020? Catch the replay video, audio, slides, and transcript here and learn what you need to know about how marketing is using AI today! Here’s a straightforward marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Facebook will soon allow creators and small businesses charge for live events via @AiishaMalik1 Facebook […]
Read More… from Marketing Analytics, Data Science and Leadership – May 4, 2020 Week In Review
Inbound marketing was created out of necessity. Back in 2006, Brian Halligan and Dharmesh Shah started Hubspot and championed the concept of inbound marketing, the idea that customers would use digital technologies to seek companies out, rather than companies chasing potential customers. The promises of inbound marketing were lower costs and better quality customers, because […]
In this week’s In-Ear Insights, we continue our focus on client retention with our guest Jay Baer. Join Katie and Chris, along with Jay, as they talk about client retention, what expectations to set, a farming strategy for clients and goodwill, how this crisis is different from the Great Recession, and much more. Learn more […]
Read More… from {PODCAST} In-Ear Insights: Client Retention with Jay Baer
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