So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! This episode is your NotebookLM masterclass, revealing how to build a private, trusted knowledge base for qualitative data analysis and content creation. Discover […]
This post was originally featured in our October 8th, 2025 newsletter here: INBOX INSIGHTS, October 8, 2025: Lost the Plot on Planning, AI For Data Analysis, Part 1 We’ve Lost the Plot on Planning- Part 1 I’ve been in a lot of planning meetings lately. And I mean a lot. Here’s what I’m noticing: everyone’s talking […]
This post was originally featured in the June 4th, 2024 newsletter found here: INBOX INSIGHTS, June 4, 2025: When AI-First Goes Wrong Part 2, Changing Data Languages When AI-First Goes Spectacularly Wrong – Part 2 If you missed Part 1 on Duolingo’s communication disaster, you can find it here. This week: why this pattern keeps repeating […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI as your sales copilot to boost […]
This post was originally featured in the April 30th, 2025 newsletter found here: INBOX INSIGHTS, April 30, 2025: AI Integration Strategy Part 4, Marketing Job Market Demand Approaching AI Integration Strategically – Part 4: Measurement Framework In Part 1 of this series, we talked about the STEM framework where the “M” stands for Measurement. In […]
This post was originally featured in the February 26th, 2025 newsletter found here: INBOX INSIGHTS, February 26, 2025: Reviews, Marketing Job Demand Reviews: The Human Connection AI Can’t Replace Last week, I was grabbing coffee with our Account Manager, Kelsey, when she brought up something that has been bothering her. “I feel weird about putting […]
This post was originally featured in the February 12th, 2025 newsletter found here: INBOX INSIGHTS, February 12, 2025: Why You Need a Skills Matrix, Skills Inventories Why You Need a Skills Matrix Immediately Here’s what’s happening in companies right now, and I bet this sounds familiar: Teams are staring at their project plans, realizing that […]
This content was originally featured in the September 18th, 2024 newsletter found here: INBOX INSIGHTS, September 18, 2024: Overcoming AI Resistance, OpenAI o1 Model Catch the replay of our MAICON talks! Katie’s talk, Managing the People who Manage AI Chris’ talk, The Future of AI is Open How to Overcome Resistance to AI Integration in […]
This post was originally featured in the September 4th, 2024 newsletter found here: INBOX INSIGHTS, September 4, 2024: Business Continuity Planning, Marketing Hiring Demand Three Must-Haves for a Business Continuity Plan (BCP) Let me paint a picture for you: it’s Monday morning, and your CRM just crashed. No customer data, no leads, no marketing campaigns. […]
This data was originally featured in the August 28th, 2024 newsletter found here: INBOX INSIGHTS, August 28, 2024: The Productivity Paradox, Pumpkin Spice AI The Productivity Paradox: How Procrastination Can Spark Creativity and Focus (and When It Becomes a Problem) They say, “Write what you know.” Today, I know how to procrastinate. Being somewhat resourceful, […]
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