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{PODCAST} In-Ear Insights: SEO and Customer Retention

by cspenn | Jan 27, 2021 | customer retention, google analytics, podcast, SEO

In this episode of In-Ear Insights, Katie and Chris ask the question: why don’t we focus on or measure SEO for customer retention? After all, useful, valuable content isn’t solely the provenance of new customer acquisition. Keeping existing customers happy...

{PODCAST} In-Ear Insights: Client Retention with Gini Dietrich

by cspenn | May 13, 2020 | customer experience, customer retention, podcast

In this week’s In-Ear Insights (the Trust Insights podcast), we conclude our series of interviews with successful agency owners. We talk with Gini Dietrich. Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author...

{PODCAST} In-Ear Insights: Client Retention with Brooke Sellas

by cspenn | May 6, 2020 | customer experience, customer retention, podcast

In this week’s In-Ear Insights, we continue our exploration of client retention strategies in the current global crisis. Katie and Chris chat with Brooke Sellas, founder and CEO of B-Squared Media, on her best tips for client retention and loyalty. She delivers...

{PODCAST} In-Ear Insights: Client Retention with Jay Baer

by cspenn | Apr 29, 2020 | customer experience, customer retention, marketing, podcast

In this week’s In-Ear Insights, we continue our focus on client retention with our guest Jay Baer. Join Katie and Chris, along with Jay, as they talk about client retention, what expectations to set, a farming strategy for clients and goodwill, how this crisis...

{PODCAST} In-Ear Insights: Client Retention with Mitch Joel

by cspenn | Apr 22, 2020 | customer experience, customer retention, marketing, podcast

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk to fellow agency owner and marketing superstar Mitch Joel. Mitch dishes on what agencies should be doing to retain clients, keep business, and move forward during a global crisis....