This post originally appeared on the Marketing Artificial Intelligence Institute blog and was republished with permission. You can read the original here: https://www.marketingaiinstitute.com/blog/do-i-need-ai-the-question-every-marketer-should-be-asking Do you need AI? Given all the hype, and forecasts of trillions of dollars in annual impact, whether you need AI in your marketing is a logical question to ask. But, […]
Read More… from Do I Need AI? The Question Every Marketer Should Be Asking.
In the past year, we’ve seen the “Great Resignation” – people quitting their jobs in large numbers in search of something different, something better. That leaves teams and companies short-handed. You might be able to get away with asking people to take on more responsibility for a short while, but it’s not a sustainable plan. […]
Read More… from Pros and Cons of Hiring a Marketing Consultant
INBOX INSIGHTS: People in Marketing, RFM Analysis, Data Analytics (2/23) :: View in browser Get the 12 Days of Data eBook totally free, no forms to fill out » Won’t Somebody Think of the People?! This week, we’re talking about the unsung heroes of Marketing and Data Science. The people! We cover it from the […]
Read More… from INBOX INSIGHTS, February 23, 2022: People in Marketing, RFM Analysis, Data Analytics
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris dig into data analytics. What is data analytics? How is it different than, say, marketing analytics? What are the prerequisites for data analytics? Learn all this and much more in this episode. [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]
Read More… from {PODCAST} In-Ear Insights: What is Data Analytics?
This data was originally featured in the September 15, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/09/inbox-insights-september-15-2021-research-tools-slack-and-discord-thumbstopping-content/ In this week’s Data Diaries, we take a look at two of the most popular private social network platforms, Slack and Discord. For those unfamiliar, Slack and Discord are similar private chat communities where people can join an individual community (Slack […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Does Content Marketings Love For AI Make Writers Obsolete? via @Similarweb It definitely wasn’t love at […]
Read More… from Marketing Analytics, Data Science & Leadership – February, 21 2022
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on YouTube as a search engine and content strategy. We walk through strategies to […]
Predictive analytics can be a powerful tool to plan your marketing and other tactics in your business. But what are the disadvantages of predictive analytics? In 2018, back when I was fresh-faced, full of energy, and had an endless well of optimism, I wrote this blog about the issues with predictive analytics. Now, 3+ years later, […]
INBOX INSIGHTS: RFPs, Data Visualization, Patents (2/16) :: View in browser Get the 12 Days of Data eBook totally free, no forms to fill out » Why I Love RFPs I don’t know about you, but I love the RFP process. In this context (in case we’re not on the same page) an RFP is […]
Read More… from INBOX INSIGHTS, February 16, 2022: RFPs, Data Visualization, Patents
In this week’s In-Ear Insights, Katie and Chris discuss how marketers and business folks should approach data visualization, reports, and dashboards. What are some of the best – and worse – practices in data viz? You’ll also learn the secret of great data visualization: user stories. Tune in to find out how! [podcastsponsor] Watch the […]
Read More… from {PODCAST} In-Ear Insights: Data Visualization Principles and Basics
Newsletter
Podcast
