{PODCAST} In-Ear Insights_ Building Better Analytics Dashboards at MPB2B

{PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2B

In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if you’d like to get the slides and video from this talk, they’re available […]

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Week in Review

Marketing Analytics, Data Science and Leadership – October 28, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.   Everything a Data Scientist Should Know About Data Management via @kdnuggets First, you’d have […]

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AI and SEO in the Post-BERT World

AI and SEO in the Post-BERT World: What Marketers Need to Know

On October 25, 2019, Google changed everything again with its announcement that its deep learning powered natural language processing model, BERT, would now power search queries. With this announcement, machine learning expertise for SEO is no longer optional. Let’s dig into what this all means. What Is BERT? BERT is a massive language model that […]

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Data Driven A B Testing

Data-Driven A/B testing – part 2

Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. Read part 1 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-1/ Now let’s dive into how to craft your test plan. What data can you use to inform your test plan?  Google Analytics […]

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{PODCAST} In-Ear Insights: Measuring Influencer Marketing with SEO Metrics

{PODCAST} In-Ear Insights: Measuring Influencer Marketing with SEO Metrics

In this week’s In-Ear Insights, Katie and Chris talk about the declining impact and availability of social media metrics when it comes to influencer marketing. As data becomes harder to get ahold of, what are our options? The answer: SEO. Using SEO and traffic metrics along with rigorous analytics tracking is the path to demonstrating […]

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Week in Review

Marketing Analytics, Data Science and Leadership – October 21, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The Top 4 Enterprise SEO Platform Tools: An In-Depth Review via @SEOGoddess The Botify enterprise […]

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MarketingProfs B2B Forum 2019: A Data-Driven Recap of #MPB2B

MarketingProfs B2B Forum 2019: A Data-Driven Recap of #MPB2B

Another year and another MarketingProfs B2B Forum has come and gone. This year, the Forum was held in National Harbor, Maryland, to a packed house of over 1,000 B2B marketers ready to learn how to improve their B2B marketing. Let’s look at some of the major themes and takeaways from this year’s event. Methodology Using […]

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{PODCAST} In-Ear Insights: Nontraditional Data Sources

{PODCAST} In-Ear Insights: Nontraditional Data Sources

In this episode of In-Ear Insights, Katie and Chris discuss what to do when you data sources off the beaten path. What if the data you have doesn’t answer the questions you have? Where do you go to get such data? Listen in as they explore Mastodon, cryptocurrencies, and so much more. Listen to the […]

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In the Headlights: October 16, 2019 Issue

This week, we’re at the MarketingProfs B2B Forum conference, an event focused solely on B2B marketing. One of the most interesting applications of AI that we’re testing out is real-time voice recognition. We learn tons at conferences from speakers, as they share their insights and ideas from the stage. But what if we could learn […]

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