In this week’s In-Ear Insights, Katie and Chris review marketing mix modeling, media mixed modeling, and whether Tiktok’s Marketing Mix Modeling study has any insights marketers can learn from. Tune in to find out more! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 […]
Read More… from In-Ear Insights: Tiktok and Marketing Mix Modeling
This data was originally featured in the November 10, 2021 newsletter found here: In this week’s Data Diaries, let’s take a peek at some Tiktok data. Tiktok doesn’t have a public, sanctioned API, so any datasets around it have to be collected from software that crawls and scrapes Tiktok data. A number of enterprising data […]
Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2022 Day 8: Engagement on TikTok
In this episode of In-Ear Insights (the Trust Insights podcast), Katie and Chris discuss the data available to marketers for social media analytics around TikTok, plus an in-depth discussion of influencer analytics and how to identify influencers on TikTok. Tune in to find out how – and get your copy of the new paper at […]
Read More… from {PODCAST} In-Ear Insights: TikTok and Social Media Analytics
Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 5: TikTok Marketing Topic Deep Dive
Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 4: Tiktok Trending Videos
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