So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on podcast advertising best practices. We walk through what they are what not […]
Instagram Influencers, Survey Samples, Data Analysis Learn how to use social media data to improve your SEO in this new paper from Trust Insights and Talkwalker » On Sampling Sizes One of the questions we always tackle when it comes to the validity of data is whether or not a study is representative of the […]
In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and the advantages/disadvantages of each. They look at databases for network graphs and how many influencer identification tools struggle to correctly identify influencers based on business goals. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on […]
Read More… from {PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Scaling AI: The 4 challenges you’ll face via @venturebeat Solving problems with machine learning (ML) […]
Read More… from Marketing Analytics, Data Science and Leadership – February 22, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Core Web Vitals in Search Console. We walk through what they are […]
Read More… from So What? How do I prep my data for analysis – part 4
Dark Search Traffic Data, Instagram Behind the Scenes, Emoji Learn how to use social media data to improve your SEO in this new paper from Trust Insights and Talkwalker » Dealing With Dark Search Traffic Last week, we discussed how to find what channel your dark traffic most closely resembled. This week, let’s tackle what […]
In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk about Instagram Data for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note the data shown […]
Read More… from {PODCAST} In-Ear Insights: Behind The Scenes Instagram Data
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Automatic Data Analysis Offers Huge Benefits Data-Driven Companies via @annierqureshi Automatic data analysis has profound […]
Read More… from Marketing Analytics, Data Science and Leadership – February 15, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on bringing the data set into machine learning software. We walk through more […]
Read More… from So What? How do I clean and prep my data for analysis – part 3
Dark Search, Instagram Engagement, Ethics in AI Learn how to use social media data to improve your SEO in this new paper from Trust Insights and Talkwalker » Do You Have a Dark Search Problem? Take a look at any web analytics account – Google Analytics, Adobe Analytics, Matomo, etc. – and you’ll inevitably find […]
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