Are you using your demographic data 3

Marketing Insights Q&A: Where do I get started learning marketing analytics?

Marketing Insights Q&A: Where do I get started learning marketing analytics? We get this question and its variants, like “how to learn marketing analytics” often. There are three sets of content to pay attention to when learning marketing analytics: courses, books, and blogs. Courses will help you build a foundation of knowledge, books will help […]

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Analysis of 6 Months of Political Posts on Facebook

At Trust Insights, we like to see what’s hiding in the data. While much is made of how services like Facebook may have political outcomes, not as much is made of how participants on these services send and receive information. We decided to take a look under the hood. Author’s note: please keep any discussion […]

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Data in the Headlights, 20 June 2018

This week, a new case study on the power of emotions in customer complaints, along with a backlash on influencers via Unilever, NLP, time series modeling, and technical SEO diagnosis. Lots to dig into! In this issue’s Bright Idea, customer complaints are undoubtedly difficult to deal with, especially when they highlight known, complex weaknesses within […]

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Marketing Insights Q&A: Google Data Studio Best Practices

Before we get into best practices for building a Google Data Studio dashboard, let’s quickly review what Data Studio is, what it isn’t, and how to construct a dashboard. What Data Studio Is Google’s Data Studio makes dashboards. That’s the simplest way to put it. Marketers use dashboards as a quick way to display a […]

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Data in the Headlights, 13 June 2018

No one disputes that video is an essential part of content marketing today. According to the most recent Internet Minute statistics, YouTube users alone watch 4.3 million videos every 60 seconds. YouTube is commonly cited as the second largest search engine in the world, with users looking for instructions on how to do nearly everything […]

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Marketing Insights Q&A: What is the best advice for a marketer just starting out?

Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: What is the best advice for a marketing just starting out? To answer this, we’ll talk through the three Ps: People: your personal network of people smarter and better than you as well as your peers Process: your golden cookbook of strategies, tactics, and […]

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Data in the Headlights, 6 June 2018

For all who endured the race to readiness for GDPR, we salute you. GDPR’s relatively quiet launch may have opened the door to more regulation. Why? On one hand, it came and went without immediate, world-ending consequences. On the other hand, continued findings of data abuse by major companies like Facebook encourage even the least-qualified […]

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Marketing Insights Q&A: Digital Channel Strategy

Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: Does every brand have to have a presence on all the digital channels, or does it have the liberty to choose a few? Example, should we invest in social media, search engine marketing, search optimization, video marketing etc. at the same time? Two answers to […]

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