Virtual vs. real world events, corner pieces, video SEO Miss our Agorapulse Summit session on how to power up your LinkedIn profile? See it again (or for the first time) here > What’s your corner piece? One of the things lots of folks have been doing during the pandemic is jigsaw puzzles, something to pass the […]
{PODCAST} In-Ear Insights: Convenience Marketing
In this episode of In-Ear Insights, Katie and Chris discuss the balance companies must find between cost and time. When should you outsource products, services, data sources, or analytics? Tune in to find out. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 […]
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Marketing Analytics, Data Science and Leadership – October 12, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Get to know Your Data Using Exploratory Data Analysis via @analyticsvidhya Exploratory Data Analysis(EDA) is […]
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So What? Video Marketing and Video SEO
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Video Marketing and Video SEO. We walk through what you need to […]
In The Headlights: October 7, 2020 Issue
[oldnews] MarTech strategy, Core Web Vitals, content republishing Welcome, Agorapulse Summit friends! Want a replay of our Agorapulse LinkedIn session? See it again (or for the first time) here > There are two general schools of thought when it comes to marketing technology: best-in-class and all-in-one. Which school you pursue in your marketing technology stack […]
{PODCAST} In-Ear Insights: Shiny Object Syndrome and Tech Arrogance
In this week’s In-Ear Insights, Katie and Chris discuss shiny object syndrome, blind spots in your marketing technology (especially around AI and machine learning) and how arrogance can lead to substantial technical problems in your tech stack and company culture. How can you avoid pitfalls and blind spots? How do you manage AI and machine […]
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Marketing Analytics, Data Science and Leadership – October 5, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How to Prove Social Media ROI (Includes a Free Calculator) via @ckjnewberry If you were […]
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So What? Core Web Vitals
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Core Web Vitals in Search Console. We walk through what they are […]
In The Headlights: September 30, 2020 Issue
[oldnews] Regram effectiveness, survey fails, rapid response marketing, email deliverability Want to start learning data science for marketers? Take our new workshop, Data Science 101 for Marketers > This week, a fellow marketer pitched me on a survey. This is a fairly regular occurrence, and I asked my regular questions. Can you send me an […]
{PODCAST} In-Ear Insights: Rapid Response Marketing
In this week’s In-Ear Insights, Katie and Chris examine rapid response marketing. How do you react when a major event happens in your market on a very short timeframe? We look at Amazon Prime Day 2020 and how marketers must react on a significant marketing activity in just two weeks. Will marketers make it work? […]
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