Instant Insights The Beginners Generative AI Starter Kit 18

Ideal Customer Profiles

This content was originally featured in the March 6th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 6, 2024: IDEAL CUSTOMER PROFILES, GA4 GENERATIVE AI USING GENERATIVE AI TO BUILD YOUR IDEAL CUSTOMER PROFILE (ICP) My brain is buzzing and my head is spinning. Chris and I have been using Generative AI for the past two […]

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HOW BUSINESS REQUIREMENTS GATHERING BOOSTS REVENUE

{PODCAST} In-Ear Insights: How Business Requirements Gathering Boosts Revenue

In this week’s In-Ear Insights, Katie and Chris talking business requirements gathering. Often seen as administrative overhead, business requirements gathering can dramatically increase revenue if you do it right. Learn what business requirements gathering really is, why it’s often done incorrectly (or not at all!) and how you can implement the process better to make […]

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INBOX INSIGHTS, June 15, 2022: Tips for Hiring Managers, The Great Reshuffling, Professional Certifications

INBOX INSIGHTS: Tips for Hiring Managers, The Great Reshuffling, Professional Certifications (6/15) :: View in browser Take our new Google Analytics 4 for Marketers Course » Pro Tip for Hiring Managers First, we had The Great Resignation. Now we have The Great Reshuffling. All to say that the pandemic has been a catalyst for many […]

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{PODCAST} In-Ear Insights: Organizational Change and the Great Resignation

{PODCAST} In-Ear Insights: Organizational Change and the Great Resignation

In this episode of In-Ear Insights, Katie and Chris discuss the impact of the Great Resignation on organizations and how marketers should be thinking about preserving institutional knowledge. How do you anticipate and protect your organization from unexpected (or expected) departures, ensuring you can still meet your goals and create the kind of impact you […]

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{PODCAST} In-Ear Insights: Change Management and Creating Lasting Change

{PODCAST} In-Ear Insights: Change Management and Creating Lasting Change

In the week’s episode of In-Ear Insights, Katie and Chris talk shop on change management. Why is it so hard to create lasting change in an organization? From fad diets to the 7 deadly sins, we cover a ton of ground on motivating people to make changes for the better. Tune in! [podcastsponsor] Watch the […]

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{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more answered in this episode. [podcastsponsor] Watch the video here: Can’t see […]

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{PODCAST} In-Ear Insights: Shiny Object Syndrome and Tech Arrogance

{PODCAST} In-Ear Insights: Shiny Object Syndrome and Tech Arrogance

In this week’s In-Ear Insights, Katie and Chris discuss shiny object syndrome, blind spots in your marketing technology (especially around AI and machine learning) and how arrogance can lead to substantial technical problems in your tech stack and company culture. How can you avoid pitfalls and blind spots? How do you manage AI and machine […]

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GOOGLE SEARCH CONSOLE FOR MARKETERS 21

{PODCAST} In-Ear Insights: Marketing Planning for 2021

In this episode of In-Ear Insights, Katie and Chris tackle the task of planning your marketing strategy for 2021. For good or ill, companies are beginning to set marketing strategy and marketing objectives for the year ahead. In an age of complete uncertainty, how do we build a reasonable marketing plan for the year ahead? […]

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Are you using your demographic data 4

Fighting Dark Data with CEO Katie Robbert

What is dark data, and how do we combat it? In this episode of The Difference, the podcast of sister company Brain+Trust Partners, listen to Trust Insights CEO Katie Robbert as she discusses dark data, organizational theory, and how effectively managing the people creating the data is the fastest path to lighting up dark data. […]

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