Katie Robbert, Author at Trust Insights Marketing Analytics Consulting

How Generative AI can help with Monthly Reporting

Posted on October 31, 2023

This data was originally featured in the October 4, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/10/inbox-insights-october-4-2023-technology-and-connections-generative-ai-for-tasks/. It’s monthly reporting time, and monthly reporting is one of the greatest opportunities for us to find efficiencies and use Generative AI to expedite the process. How long does monthly reporting take you? For me, doing reporting for our clients takes […]

So What? Review of the September 2023 CMO Survey

Posted on October 27, 2023 (October 26, 2023)

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we review the September 2023 CMO Survey. We walk through what is the Bi-annual CMO Survey, […]

Marketing Event Attendee Success Guide

Posted on October 26, 2023

This content was originally featured in the September 27, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-27-2023-marketing-event-attendee-success-guide-marketing-jobs/. We’re in full swing of event season. People are traveling again. And, if you’re like me, you have mixed emotions about the whole thing. Prior to Covid, we would publish a marketing event attendees guide to success for each conference and […]

Understanding Customer Needs with a Purpose and Data

Posted on October 24, 2023

This data was originally featured in the October 11, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/10/inbox-insights-october-11-2023-understanding-customer-needs-with-purpose-and-data/. One of the biggest challenges with the fractured social media landscape we face as marketers is what to do about previously reliable public data. For more than 15 years, marketers and the general public relied – perhaps too heavily – on […]

So What? Revisiting Video SEO tactics

Posted on October 20, 2023 (October 24, 2023)

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Video SEO tactics. We walk through how generative AI has changed video SEO, […]

Understanding customer needs with a purpose

Posted on October 19, 2023 (October 24, 2023)

This content was originally featured in the October 11, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/10/inbox-insights-october-11-2023-understanding-customer-needs-with-purpose-and-data/. Each week when I sit down to write the opening to the newsletter I ask myself, what would be helpful? What does the audience and customers want to hear about? I don’t want to talk (or write) at you. I want […]

Let’s take a look at the job market

Posted on October 17, 2023 (October 24, 2023)

This data was originally featured in the September 27, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-27-2023-marketing-event-attendee-success-guide-marketing-jobs/. In this week’s Data Diaries, let’s take a look at the job market. A number of friends and colleagues have been looking for work in recent weeks at all levels; one friend who’s a senior marketing leader has been searching for […]

So What? How to become a public speaker

Posted on October 13, 2023 (October 17, 2023)

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to become a public speaker. We walk through tactics to build your […]

What do CEOs need to do about employee concerns about generative AI?

Posted on October 12, 2023 (October 17, 2023)

This content was originally featured in the September 13, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-13-2023-ceos-and-generative-ai-2023-holiday-retail-season-planning/. What do CEOs need to do about employee concerns about generative AI? You’ve ready plenty of articles about what C-Suite needs to know. and you’ve heard the concerns from employees about generative AI. But have the two conversations converged? CEOs, and […]

Revisiting old marketing tactics and strategies

Posted on October 10, 2023 (October 17, 2023)

This data was originally featured in the September 20, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-20-2023-revisiting-marketing-tactics-and-strategies/. In the cold open, Katie recommended taking a new look at old marketing tactics and strategies, revisiting things that you haven’t looked at in a while. This is an excellent idea and one to do on a regular basis, perhaps quarterly. […]

Author: Katie Robbert

Posts by Katie Robbert