INBOX INSIGHTS, June 16, 2021: How to Address Analytics Shortfalls, USA Job Churn, UTM Order of Operations

How to Address Analytics Shortfalls, USA Job Churn, UTM Order of Operations Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Numbers You Don’t Have Lee asked an interesting question the other day: “How do you answer a business leader when they ask for numbers that don’t […]

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INBOX INSIGHTS, June 9, 2021: Best Weeks to Send Email, Google MUM, Facebook Brand Engagement

Best Weeks to Send Email, Google MUM, Facebook Brand Engagement Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » When Should You Send Emails? One of our favorite things to look at are behavioral searches; these are searches people do that indicate a clear intent. Most of […]

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INBOX INSIGHTS, June 2, 2021: Google Search Console Introduction, Elastic Demand, Google Mobility Index

Google Search Console Introduction, Elastic Demand, Google Mobility Index Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Elastic and Inelastic Demand One of the aspects of the pandemic that we don’t consider enough as marketers is whether our demand is elastic or inelastic. First, let’s define […]

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INBOX INSIGHTS, May 26, 2021: Google Analytics Goals, Marketing Technology QA, Salary Survey

Google Analytics Goals, Marketing Technology QA, Salary Survey Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » How To Set Goals in Google Analytics 3 Compatible with Google Analytics 4 A common complaint we’ve heard about Google Analytics 4 is how very different it is to Google […]

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INBOX INSIGHTS, May 19, 2021: Attribution Model, Google Analytics, Benchmarking

Attribution Model, Google Analytics, Benchmarking Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Multiyear Attribution Modeling In a recent talk we gave at the MarketingProfs B2B Forum, Jorge asked, “How do you best attribute marketing spend when you have a multiple year sale horizon? I use […]

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INBOX INSIGHTS, May 12, 2021: UTM Tracking Tutorial, Lead Gen Scams, Podcast Marketing

UTM Tracking Tutorial, Lead Gen Scams, Podcast Marketing Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » UTM Tracking Codes Training One of the questions we’re asked on a regular and frequent basis is to explain how companies should be thinking about and implementing UTM tracking codes. […]

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INBOX INSIGHTS, May 5, 2021: Attribution Models, Third Party Data, Predictive Analytics

Attribution Models, Third Party Data, Predictive Analytics Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » How Important is Attribution Modeling? One of the questions we’re asked most often is about how to build effective attribution models. What’s the best model type? What kind of model should […]

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INBOX INSIGHTS, April 21, 2021: Data Impartiality, Tech Change Management, SaaS Content Republishing

Data Impartiality, Tech Change Management, SaaS Content Republishing Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Impartiality in Marketing Data I’ve been reading through The McKinsey Way, Ethan Raisel’s 1999 business book about the eponymous consulting firm, and in one chapter, Raisel talks about how McKinsey […]

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INBOX INSIGHTS, April 14, 2021: Marketing Tech Stack Woes, Change Management, Sales Funnels

Marketing Tech Stack Woes, Change Management, Sales Funnels Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Finding the Needle in the Tech Stack I had a chat with a friend earlier this week who said they had a client that needed more leads. Leads were down. […]

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INBOX INSIGHTS, April 7, 2021: How To Know What to Optimize and Promote

How To Know What to Optimize and Promote Learn how to improve your Twitter analytics with this free Trust Insights hands-on masterclass » How To Know What to Optimize and Promote One of the things I see marketers do most wrong, especially when it comes to SEO and social media content sharing, is behave randomly. […]

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