INBOX INSIGHTS: Prioritization, GA4 Attribution, News Headlines (8/18) Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » How Do You Prioritize Yourself? I have a giant pile of work that I need to do. It feels like an unclimbable mountain. It’s the type of […]
Read More… from INBOX INSIGHTS, August 18, 2021: Prioritization, GA4 Attribution, News Headlines
INBOX INSIGHTS: Delegation, Instagram Influencers, Bias in Market Research (8/11) Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » How Delegation Goes Well or Badly How can I delegate anything when no one else does it as I do? This might be the most […]
INBOX INSIGHTS, August 4, 2021: You Might Be the Problem, SEO and Social Media, New Manager Skills Help make this newsletter better with your feedback. Take a quick survey now » Sometimes, The Problem is You I don’t know who needs to hear this but YOU MIGHT BE THE PROBLEM. Who, me? No way! Yes. […]
INBOX INSIGHTS: Change Failures, Institutional Marketing Knowledge Loss, Public Speaking (7/28) Help make this newsletter better with your feedback. Take a quick survey now » Resistance to Change Agile. Nimble. Flexible. Proactive. Adaptive. These are all ways that we ideally want to be able to describe ourselves, our teams, and our companies. But the truth […]
INBOX INSIGHTS: Metrics Requests, Vetting Sources, Speaking (7/21) Help make this newsletter better with your feedback. Take a quick survey now » So, About That Change Management… Last week I wrote about the foundations of change management. Ironically, I got it wrong. I failed to mention who was writing the cold open. Hi, it’s me, […]
Read More… from INBOX INSIGHTS, July 21, 2021: Metrics Requests, Vetting Sources, Speaking
INBOX INSIGHTS: Newsletter Survey, Change Management, Pet Peeves in Marketing Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Ready for a Change? Management Consulting. Marketing Consulting. Strategic Consulting. Change Management Consulting. Analytics Consulting. We have never been able to nail down the exact […]
INBOX INSIGHTS: No Easy Answers, Content Republishing, Midyear Goals (7/7) Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Sometimes There Isn’t an Easier Answer One of the most common questions we receive during events and presentations goes something like this: “If you don’t […]
Read More… from INBOX INSIGHTS, July 7, 2021: No Easy Answers, Content Republishing, Midyear Goals
What Customers Want, AI Distractions, Twitter Bios Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » What Do They Want? Do you know what your prospective customers want? One of the key tenets of direct marketing is Bob Stone’s 1968 framework: list, offer, creative. […]
Read More… from INBOX INSIGHTS, June 30, 2021: What Customers Want, AI Distractions, Twitter Bios
Data Quality, Natural Language Generation, Instagram Brand Data Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Data Quality Requires Subject Matter Expertise As I was preparing this week’s Data Diaries, I looked at the latest batch of brands that Facebook provides in our Crowdtangle software. I […]
How to Address Analytics Shortfalls, USA Job Churn, UTM Order of Operations Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Numbers You Don’t Have Lee asked an interesting question the other day: “How do you answer a business leader when they ask for numbers that don’t […]
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