What is First Party Data Second Party Data and Third Party Data 1

Marketing Analytics, Data Science and Leadership – April 8, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 12 Stupid Things to Stop Saying to Your Team Immediately via @lollydaskal People in charge are human […]

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The unaware audience 7

{PODCAST} In-Ear Insights: What Marketers Need to Know About Google Search Console

In this episode of In-Ear Insights, Katie and Chris dig into the most-overlooked digital analytics tool at most companies: Google Search Console. They dig into what it is, what analytics it offers, how to use the data, what conclusions to draw from it, and why Google Search Console should be on the bookmarks bar of […]

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Marketing Insights: How to use YouTube for Organic Marketing

YouTube is a search engine The thing a lot of marketers get wrong about YouTube is thinking that it’s only a video sharing platform, or even that it’s a social media platform. It’s not. YouTube is a search engine. Many people search YouTube for “how do I?” and if you are in a business where […]

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