In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on your overall marketing planning. [podcastsponsor] Listen to the audio here: Download the MP3 audio […]
Read More… from {PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT
On October 25, 2019, Google changed everything again with its announcement that its deep learning powered natural language processing model, BERT, would now power search queries. With this announcement, machine learning expertise for SEO is no longer optional. Let’s dig into what this all means. What Is BERT? BERT is a massive language model that […]
Read More… from AI and SEO in the Post-BERT World: What Marketers Need to Know
In this week’s In-Ear Insights, Katie and Chris talk about the declining impact and availability of social media metrics when it comes to influencer marketing. As data becomes harder to get ahold of, what are our options? The answer: SEO. Using SEO and traffic metrics along with rigorous analytics tracking is the path to demonstrating […]
Read More… from {PODCAST} In-Ear Insights: Measuring Influencer Marketing with SEO Metrics
As the year winds down and we march towards 2020 (and cue all the vision/2020 puns that unclever businesses will likely concoct, coming to a corporate strategy Powerpoint near you), one of the trends we’ve spotted in audience habits is the trend towards private, “velvet-rope” communities. We dug into this trend in-depth in our Social […]
Read More… from Blended Listening: An Essential Digital Marketing Analytics Technique for 2020
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. A Data Science Leader’s Guide to Managing Stakeholders via @analyticsvidhya Broadly speaking, there are three […]
Read More… from Marketing Analytics, Data Science and Leadership – August 5, 2019 Week In Review
In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you’ve tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with predictive SEO forecasts, and even develop a new product idea […]
Read More… from {PODCAST} In-Ear Insights: How to Avoid Running Out of Content Marketing
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 24 Useful Tools and Apps for Marketers via @smexaminer Swish is an iOS app that […]
Read More… from Marketing Analytics, Data Science and Leadership – July 8, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 5 Ways to Increase Sales With Instagram via @smexaminer An Instagram content strategy and branded […]
Read More… from Marketing Analytics, Data Science and Leadership – July 1, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 8 Ways to Share Links on Instagram via @smexaminer You can also link to relevant […]
Read More… from Marketing Analytics, Data Science and Leadership – June 24, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Build a Google Data Studio Dashboard via @smexaminer When you’re a small […]
Read More… from Marketing Analytics, Data Science and Leadership – June 17, 2019 Week In Review
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