Last week on Instagram R&B artist Babyface posted that he’d be doing a live stream on the weekend with Teddy Riley. You may not recognize them but if I said, “The guy who wrote all the good Boyz II Men songs is live streaming with the guy who did Michael Jackson’s Dangerous” a few more […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk to fellow agency owner and marketing superstar Mitch Joel. Mitch dishes on what agencies should be doing to retain clients, keep business, and move forward during a global crisis. You’ll learn some of his favorite tips, how to think about your […]
Read More… from {PODCAST} In-Ear Insights: Client Retention with Mitch Joel
Welcome, Agorapulse Summit friends! If you missed our Agorapulse Summit session, or want to watch it again, you can download it here. Optimization. More juice for the squeeze. Biggest bang for the buck. We hear these business cliches all the time, but we’re not really doing them, at least when it comes to content marketing. […]
I love cleaning. I do. Transforming something that is messy and unorganized into something that makes sense makes me incredibly happen. Finding order in the chaos. I find that aside from working out, it is the activity that really helps me clear my mind and problem solve. When I was younger I would clean with […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss SEO analytics. SEO is a marketing discipline crammed with data, but what data matters? What data is reliable? Listen in as they discuss common SEO metrics, what SEO data matters to business impact, and how to build an SEO analytics dashboard […]
Need to prove social media ROI? Watch our talk from the stage at Social Media Marketing World and learn how! Paracelsus once said, “the dose makes the poison”. When it comes to the difference between medicine and poison, sometimes it doesn’t take much to cross that line. The challenge is, where’s the line? The same […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The Ultimate Guide to Pinterest Marketing via @kbakes_2 With a Pinterest community, you can count […]
Read More… from Marketing Analytics, Data Science and Leadership – April 13, 2020 Week In Review
Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are embarking on strategic AI initiatives – the risk of failure is substantial. In this […]
Read More… from 5 Ways Your AI Projects Fail, After Action Reviews and Post-Mortems
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine when trouble is brewing? Learn about what exponential math is, how it factors into trend detection, […]
Read More… from {PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics
The reality of the current crisis is that companies like ours can offer relatively little benefit for fighting the cause of the crisis – disease. We’re not a biotech, or even a bioinformatics company. We’re a marketing analytics consulting company. Other than making donations and adhering to the guidelines set down by public health officials, […]
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