In the Headlights: August 19, 2020 Issue

[oldnews] Learn the 2020 State of Search Marketing from Directive Consulting in a new, free report » Test every assumption. We are living in (choose your favorite adjective) times, and with great uncertainty comes the necessity to re-prove past assumptions. Over the past week, I’ve been doing some housekeeping on my personal website, and one […]

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Marketing Analytics, Data Science and Leadership – August 17, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How AI Is Disrupting The Marketing Industry In 2020? via @esparkbiz The technology is slowly […]

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bad advertising

Why is digital advertising so bad?

Why is digital advertising so bad?  Listen to the podcast here: https://www.trustinsights.ai/blog/2020/08/podcast-in-ear-insights-the-sorry-state-of-advertising/ A friend of mine recently sent me a link over SMS text to look at a piece of exercise equipment. I clicked on the link, said “huh, that’s pretty neat” and then closed the link and went back to my regular life. Fast […]

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{PODCAST} In-Ear Insights: The Sorry State of Advertising

In this episode of In-Ear Insights, Katie and Chris tackle the sorry state of digital advertising, and advertising in general. Why is advertising so terrible? Are companies and marketers focused on the wrong metrics? What are we doing with the data we collect, and could we be doing something different and better with it? Find […]

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In the Headlights: August 12, 2020 Issue

[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! I was browsing the virtual vendor hall at this week’s ContentTech Summit after one of the vendor representatives asked attendees why they weren’t more engaged in the “Solutions Hub”. At real-world trade shows, I’ll be honest – I check […]

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Marketing Analytics, Data Science and Leadership – August 10, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Using data science to make better marketing decisions Ft. Don Seaberry via @workmommywork Lots of […]

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Recycling and Upcycling Content Marketing

Recycling and Upcycling Content Marketing

In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, “well, what if I don’t have access to sophisticated AI tools to generate content at scale? How can I compete?”. This is a perfectly valid question, and the answer is recycling and upcycling […]

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{PODCAST} In-Ear Insights: Should AI Adopt a Clinical Trials Process?

In this week’s In-Ear Insights, Katie and Chris discuss the current state of AI deployment. Companies are rushing ahead to put models and algorithms into action with little to no due diligence, and the consequences can be disastrous. Should AI adopt a practice similar to clinical trials, where a model must prove that it causes […]

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In the Headlights: August 5, 2020 Issue

[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! What does it mean to be data-driven? We define it simply: use data as the primary factor in making decisions. This is why being data-driven is so difficult. Many companies – many people – struggle with one or both […]

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Marketing Analytics, Data Science and Leadership – August 3, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Embarking on a Python journey? Then Hands-on Machine Learning is a must-read via @thenextweb Writing […]

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