Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are embarking on strategic AI initiatives – the risk of failure is substantial. In this […]
Read More… from 5 Ways Your AI Projects Fail, After Action Reviews and Post-Mortems
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss early warning systems. When looking at your analytics, what metrics constitute leading, realtime, or lagging indicators, and how should you think about using them to determine when trouble is brewing? Learn about what exponential math is, how it factors into trend detection, […]
Read More… from {PODCAST} In-Ear Insights: Early Warning Systems for Marketing Analytics
The reality of the current crisis is that companies like ours can offer relatively little benefit for fighting the cause of the crisis – disease. We’re not a biotech, or even a bioinformatics company. We’re a marketing analytics consulting company. Other than making donations and adhering to the guidelines set down by public health officials, […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 11 of the Best Social Media Analytics Tools (Free and Paid) via @ckjnewberry The information […]
Read More… from Marketing Analytics, Data Science and Leadership – April 6, 2020 Week In Review
This past week, our CEO Katie Robbert said, “can we be done with the “something about me and tag five people” on twitter thing? it’s really annoying now“. If you’re unfamiliar with the reference, there’s a Twitter meme where you share 5 jobs you’ve held, and then tag 5 people: These tag memes at first […]
Read More… from The Importance of Tag Memes for Understanding Social Networks
In this episode, Katie and Chris discuss finding product market fit in turbulent economic conditions. How do you determine what constitutes a need versus a want? What are the pain points of a target customer? Listen in for useful tips about finding product-market fit and some key proof points for your product marketing. [podcastsponsor] Listen […]
Read More… from {PODCAST} In-Ear Insights: Finding Product Market Fit
No April Fool’s jokes this year. What is normal? As we work through this black swan event, you’ve doubtlessly heard reference to “the new normal”. What does that mean? Normal derives from norma in Latin, a carpenter’s square, and means something expected, usual, or standard. One of the challenges we’ll all have in the weeks […]
The Great Shutdown These are scary times, we are in uncharted seas. But for the first time we are in front of it, we are doing some navigation. Yes, we are fighting a whole lot about which way to go and who puts their hand on the wheel, and I’m watching it, afraid and confused, […]
“When all succour seems to be lost, Heaven unexpectedly presents the silver lining oſ a sable cloud to the virtuous.” – Thomas Warton Looking for that silver lining? In the current crisis, many people are proving what we instinctively want to believe about ourselves, which is that we are fundamentally good. From artists and musicians […]
In this episode, Katie and Chris discuss preparing your career for an economic downturn with advice appropriate for the present day and yet-to-be-seen scenarios. From skills and certifications to building a personal brand to how to pitch people, get practical advice for making it through a financial crisis, global recession, or other unforeseen circumstances. [podcastsponsor] […]
Read More… from {PODCAST} In-Ear Insights: Preparing Your Career For An Economic Downturn
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