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How can AI improve VOC? Part 4: Conclusion

Posted on July 31, 2020 by Katie Robbert

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first three parts? Check them out here Introduction: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-1-introduction/ 5 AI Techniques to collect VOC data: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-2-5-ai-techniques/ 11 Components of VOC: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-3-11-components-of-voc/ Big Data + AI for VOC Analysis With all of these components of the VOC, how do you analyze all of the data? That’s the […]

{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects

Posted on July 29, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project isn’t going to meet its goals or produce anything useful? […]

Marketing Analytics, Data Science and Leadership – July 27, 2020 Week In Review

Posted on July 27, 2020 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Everything you need to know about transfer learning in AI via @thenextweb Therefore they are […]

How can AI improve VOC? Part 3: 11 Components of VOC

Posted on July 24, 2020 by Katie Robbert

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first two parts? Check them out here Introduction: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-1-introduction/ 5 AI Techniques to collect VOC data: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-2-5-ai-techniques/ The Impact of AI on the 11 Key Components of VOC The Voice of the Customer is broken out into eleven different components. Some companies are set up to collect data […]

{PODCAST} In-Ear Insights: Evaluating New Technologies

Posted on by cspenn

Based on a question from our analytics community, in this episode of In-Ear Insights, Katie and Chris tackle the challenges of new technology. When a new piece of technology makes a big splash, how do we evaluate it? How should we assess whether it’s right for us, whether it makes sense to pursue it? What […]

Marketing Analytics, Data Science and Leadership – July 20, 2020 Week In Review

Posted on July 20, 2020 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Heres whats stopping AI from reaching human-like understanding via @thenextweb This is just a glimpse […]

How can AI improve VOC? Part 2: 5 AI Techniques

Posted on July 17, 2020 by Katie Robbert

This article originally appeared here: https://marketing.toolbox.com/articles/what-is-voice-of-customer-data-and-how-can-ai-improve-its-value-definition-key-components-and-ai-powered-voc-techniques Missed the first part? Check it out here Introduction: https://www.trustinsights.ai/blog/2020/07/how-can-ai-improve-voc-part-1-introduction/ 5 Key AI-Powered Techniques Used To Unlock Value of VOC 1. Data Cleaning Virtually all VOC data requires cleaning of some kind. This typically involves normalization of text data as well as imputation of missing quantitative data using machine […]

{PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting

Posted on July 15, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode to learn about change management, KPI identification, and reporting as a security blanket. [podcastsponsor] […]