With the cancellation of nearly all live events the difference of in person versus virtual is felt by everyone who tries to put on, be part of, or attend a show. What are the top 5 problems in taking events virtual? As a cynical New Englander wanting to complain about “Why Virtual Events Suck” I’m […]
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! Can you measure too much? On a recent LinkedIn conversation, a colleague was positing that you can measure too much, do too much analysis, and fail to take action. That’s absolutely true; measuring the wrong things is a waste […]
In this episode of In-Ear Insights, Katie and Chris discuss leadership: what is it, what models exist for it, and how should we think about it? We discuss the different types of power and what balance we should be seeking while in leadership roles. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on […]
Read More… from {PODCAST} In-Ear Insights: Leadership Models and Roles
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The Top Benefits of Marketing Automation via @BeccaRiserbato Essentially, marketing automation can help streamline your […]
Read More… from Marketing Analytics, Data Science and Leadership – August 31, 2020 Week In Review
Last year, we examined the wonder that is pumpkin spice, to learn what foods contained actual pumpkin spices. It’s been a year since then; what’s changed, if anything? Market Interest First, before we dig in, let’s look at pumpkin spice itself. The topic of pumpkin spice (or more accurately, pumpkin pie spice), is a perennial […]
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! Predictive analytics can’t predict right now. That seems like a strange admission for a company where predictive analytics is a core service for clients, but it’s also the stark truth. Right now, any kind of time-series forecasting is highly […]
In this episode of In-Ear Insights, Chris and special guest John Wall discuss the state of consumer recommendation engines. Why are recommendations so narrow and ineffective many times? What could we do to improve them beyond what we get now? Listen in as we discuss limitations of computational power, algorithm choice, and more. [podcastsponsor] Watch […]
Read More… from {PODCAST} In-Ear Insights: Why Consumer Recommendation Engines Fail
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to protect AI systems against image-scaling attacks via @thenextweb In a paper presented at […]
Read More… from Marketing Analytics, Data Science and Leadership – August 24, 2020 Week In Review
A friend and colleague filed a complaint with their university for teaching outdated course material about digital marketing, and for good reason. The materials they’re teaching are horrendously, hilariously out of date. Here are just a couple of snippets from the course currently being taught to students in mid-2020. On SEO: This advice is horrendously […]
Read More… from The Secret to Preventing Outdated Marketing Knowledge
In this week’s In-Ear Insights, Katie and Chris discuss what happens when algorithm choices go wrong. What happens when junior or naive AI engineers or data scientists make bad choices for algorithms. Using an example from a writing analysis website, we discuss what went wrong, what an appropriate choice should have been, and why it’s […]
Read More… from {PODCAST} In-Ear Insights: When Algorithm Choices Go Wrong
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