In-Ear Insights: Do Awards Still Matter in Marketing and PR?

In-Ear Insights: Do Awards Still Matter in Marketing and PR?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether awards still matter in today’s marketing landscape, especially with the rise of generative AI. You will understand how human psychology and mental shortcuts make awards crucial for decision-making. You will discover why awards are more relevant in the age of […]

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12 Days of AI Use Cases Day 11: Crisis Communications Simulation

12 Days of AI Use Cases Day 11: Crisis Communications Simulation

Welcome to the 12 Days of AI Use Cases! This week: Crisis Communications Simulation In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case […]

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