So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John dissect theoretical AI usage and contrast academic research with practical implementation. You will uncover hidden capabilities […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Christopher Penn and John Wall discuss the mechanics behind standardizing text files for artificial intelligence. You will uncover the foundational […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore the setup and strategy behind Paperclip AI. Exploring this system will guide you to build a virtual workforce […]
Read More… from So What? How to Get Started with Paperclip AI, the AI Agency Software
This post was originally featured in our December 17th, 2025 newsletter found here:INBOX INSIGHTS, December 17, 2025: What We Learned About AI, Humanity at Risk Your humanity is at risk. Quite a bold statement to wrap up the last Trust Insights newsletter of 2025. But it’s a statement that I stand behind. Your humanity is […]
This post was originally featured in the Inbox Insights newsletter found here: INBOX INSIGHTS, November 12, 2025: Good Prompting is Delegation, Trust Insights Workshop Review Good Prompting is Good Delegation I spent twenty minutes crafting the perfect prompt for an AI tool last week. I included context, specified the format, gave examples of what I […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we dive into the powerful world of Claude Code to transform how you handle complex projects and data. You’ll discover […]
This blog was originally featured in the September 17th, 2025 newsletter found here: INBOX INSIGHTS: AI Decisioning, Deep Fact Checking Should You Let AI Make Your Decisions? Last week, I found myself standing in my kitchen at 5 AM, staring at my coffee maker while my brain was already spinning with the day ahead. Forty-seven […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference, MAICON 2025. You’ll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You’ll master the critical thinking and […]
Read More… from In-Ear Insights: Generative AI for Marketers at MAICON 2025
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI decisioning, the latest buzzword confusing marketers. You will learn the true meaning of AI decisioning and the crucial difference between classical AI and generative AI for making sound business choices. You’ll discover when AI is an invaluable asset for decision […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about prompt engineering basics and how to improve your AI interactions. […]
Read More… from So What? Revisiting Prompt Engineering Basics
Newsletter
Podcast
