Welcome to the 12 Days of AI Use Cases, 2025 Edition! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens […]
Read More… from 12 Days of AI Use Cases Day 2: Sales Lead Scoring
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to effectively leverage Google Opal for your marketing analytics […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?, you’ll learn about Claude skills and what they can do for you. Create and implement your own […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? you’ll learn about the different versions of Microsoft Copilot and how each functions. You will understand the […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether awards still matter in today’s marketing landscape, especially with the rise of generative AI. You will understand how human psychology and mental shortcuts make awards crucial for decision-making. You will discover why awards are more relevant in the age of […]
Read More… from In-Ear Insights: Do Awards Still Matter in Marketing and PR?
This data was originally featured in the August 13th, 2025 newsletter found here: INBOX INSIGHTS, August 13, 2025: Why Soft Skills Aren’t Soft, AI and Jobs In this week’s Data Diaries, let’s explore some of the impacts of generative AI on professions. In a recent academic paper from Microsoft titled “Working with AI: Measuring the […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about prompt engineering basics and how to improve your AI interactions. […]
Read More… from So What? Revisiting Prompt Engineering Basics
This blog was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use AI Beefs: What’s Really Grinding Our Gears So there I was last week, sitting at my desk working on slides for our AI Kit course, and I thought, “You know […]
This data was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use In this week’s Data Diaries, let’s do some level setting. At a recent event, an attendee commented: “Isn’t ChatGPT 4o newer than the 3o mentioned here?” This comment (which is […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about retrieval augmented generation (RAG) and how it helps you […]
Read More… from So What? Use cases for Retrieval Augmented Generation
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