In-Ear Insights: The Generative AI Sophomore Slump, Part 1

In-Ear Insights: The Generative AI Sophomore Slump, Part 1

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the generative AI sophomore slump. You will discover why so many businesses are stuck at the same level of AI adoption they were two years ago. You will learn how anchoring to initial perceptions and a lack of awareness about current […]

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In-Ear Insights: How Generative AI Reasoning Models Work

In-Ear Insights: How Generative AI Reasoning Models Work

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the Apple AI paper and critical lessons for effective prompting, plus a deep dive into reasoning models. You’ll learn what reasoning models are and why they sometimes struggle with complex tasks, especially when dealing with contradictory information. You’ll discover crucial insights […]

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So What How To Use Generative AI To Build A Sales Playbook

So What? How To Use Generative AI To Build A Sales Playbook

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to build a robust sales […]

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AI data privacy

AI Data Privacy

This data was originally featured in the April 26th, 2025 newsletter found here: INBOX INSIGHTS, April 23, 2025: AI Integration Strategy Part 3, AI Data Privacy In this week’s Data Diaries, let’s talk about AI data privacy. I recently had the opportunity to speak at the Trace One User Conference in Miami, and one of […]

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In-Ear Insights Codepedency on Generative AI & ChatGPT

In-Ear Insights: Codependency on Generative AI & ChatGPT

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss codependency on generative AI and the growing risks of over-relying on generative AI tools like ChatGPT. You’ll discover the hidden dangers when asking AI for advice, especially concerning health, finance, or legal matters. You’ll learn why AI’s helpful answers aren’t always […]

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So What Current Status of AI Image Generation

So What? Current Status of AI Image Generation

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the current state of AI image generation. You’ll discover […]

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INBOX INSIGHTS, April 23, 2025: AI Integration Strategy Part 3, AI Data Privacy

INBOX INSIGHTS: AI Integration Strategy Part 3, AI Data Privacy (2025-04-23) :: View in browser 👉 Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here on Substack. Approaching AI Integration Strategically – Part 3: Implementation I once sat through a painful meeting where […]

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In-Ear Insights What is Model Context Protocol (MCP) And Agentic AI

In-Ear Insights: What is Model Context Protocol (MCP) And Agentic AI?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous […]

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So What What Is Vibe Marketing

So What? What is Vibe Marketing?

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about vibe marketing and what it really means. You’ll discover why the […]

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In-Ear Insights: Ethics of AI Digital Clones and Digital Twins

In-Ear Insights: Ethics of AI Digital Clones and Digital Twins

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the ethics of AI and ethical dilemmas surrounding digital twins and AI clones. You’ll discover the crucial ethical questions surrounding digital twins and AI clones in today’s rapidly evolving digital world. You’ll learn why getting consent is not just good manners […]

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