Data in Motion

This week let’s talk about data in motion versus data at rest and how it applies to generative AI. These two terms refer to the state the data is in when we’re using it. Data at rest is data sitting someplace in storage, like a database. data in motion is data in transit, like streaming […]

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Humanity At Risk

This post was originally featured in our December 17th, 2025 newsletter found here:INBOX INSIGHTS, December 17, 2025: What We Learned About AI, Humanity at Risk Your humanity is at risk. Quite a bold statement to wrap up the last Trust Insights newsletter of 2025. But it’s a statement that I stand behind. Your humanity is […]

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12 Days of AI Use Cases

12 Days of AI Use Cases Day 10: Press Coverage Analysis

Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Press Coverage Analysis In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use […]

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12 Days of AI Use Cases

12 Days of AI Use Cases Day 6: RFP Requirements

Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: RFP Requirements. In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case […]

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12 Days of AI Use Cases

12 Days of AI Use Cases Day 3: Product Feedback

Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Product Feedback In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case […]

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12 Days of AI Use Cases

12 Days of AI Use Cases Day 1: Documentation Knowledge Blocks

Welcome to the 12 Days of AI Use Cases, 2025 Edition! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens […]

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aiforframeworks

AI for Frameworks

In this week’s Data Diaries, let’s talk about AI for frameworks. One of the most important tools you can have on hand at any given time is a set of frameworks that you’ve built or gathered and that you can deploy at a moment’s notice. Frameworks are like templates; when you’re staring at a blank […]

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In-Ear Insights What is AI Decisioning

In-Ear Insights: What is AI Decisioning?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI decisioning, the latest buzzword confusing marketers. You will learn the true meaning of AI decisioning and the crucial difference between classical AI and generative AI for making sound business choices. You’ll discover when AI is an invaluable asset for decision […]

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In-Ear Insights Why real AI Expertise is Reassuringly Expensive

In-Ear Insights: Why Real AI Expertise is Reassuringly Expensive

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to identify true AI expertise amidst a crowded market. You will discover the crucial difference between someone who knows what to do when things go right and a real expert who navigates challenges when things go wrong. You’ll learn key […]

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So What? AI Bias Benchmark Testing

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to identify and mitigate AI bias in large language […]

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