So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?, you’ll learn about Claude skills and what they can do for you. Create and implement your own […]
This post was originally featured in the July 30th, 2025 newsletter found here: INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway Where to Start with AI Integration Last month, I watched a friend’s team spend three weeks trying to connect their new lead scoring LLM to their existing CRM system. What should have […]
This post was originally featured in the May 14th, 2025 newsletter found here: INBOX INSIGHTS, May 14, 2025: Strengthening Your Foundation, Ethics in AI Strengthening Your Foundation I was taking a strength class over the weekend where the instructor kept emphasizing one key point: your foundation is always supporting you. For example, even when you […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous […]
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INBOX INSIGHTS: AI Integration Strategy Part 2, Survivorship Bias in AI (2025-04-16) :: View in browser 👉 Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here. Approaching AI Integration Strategically – Part 2: The 5P Framework Last week, I found myself in a […]
This post was originally featured in the February 12th, 2025 newsletter found here: INBOX INSIGHTS, February 12, 2025: Why You Need a Skills Matrix, Skills Inventories Why You Need a Skills Matrix Immediately Here’s what’s happening in companies right now, and I bet this sounds familiar: Teams are staring at their project plans, realizing that […]
INBOX INSIGHTS: Finding Joy in AI, Deep Research Prompting (2025-03-05) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Finding Your Joy in Generative AI I’ve never been the person who gets excited about new tech just because it’s new tech. When everyone was raving about the latest shiny object, […]
Read More… from INBOX INSIGHTS. March 5, 2025: Finding Joy in AI, Deep Research Prompting
This data was originally featured in the February 12th, 2025 newsletter found here: INBOX INSIGHTS, February 12, 2025: Why You Need a Skills Matrix, Skills Inventories In this week’s Data Diaries, let’s talk about the skills of artificial intelligence. As Katie highlighted in this week’s podcast and the opening section, one of the things we […]
This post was originally featured in the January 29th, 2025 newsletter found here: INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps Why Your AI Implementation Will Fail Unless You Prioritize People “We need to implement AI now—our competitors are leaving us behind.” That’s what a client told me last week. But when […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the importance of a skills matrix assessment in today’s rapidly evolving work environment. You’ll understand what a skills matrix assessment is and why it’s essential for navigating today’s rapidly changing work environment. You’ll discover how to pinpoint exactly where your team’s […]
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