MarketingProfs B2B Forum, the leading B2B marketing conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to do that than to dig into what speakers have been sharing and […]
Read More… from Speakers of MarketingProfs B2B Forum 2019: A Data Dive Into #MPB2B
In this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how they make the most of every opportunity to generate multiple types of content. [podcastsponsor] Can’t see […]
Read More… from {PODCAST} In-Ear Insights: Event Equipment and Multimedia
In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the majority of content at the 101 level, and what businesses who want to level up past […]
Read More… from {PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD
One of the biggest weeks in marketing events is over as INBOUND and Content Marketing World (CMWORLD) come to a close. Rather than rehash the common themes of both events, we thought it appropriate to analyze audience reactions to both. Let’s see both events by the numbers. Conference Attendance INBOUND cites a rough estimated attendance […]
Read More… from #INBOUND19 and #CMWorld 2019: A Visualized Data Recap
INBOUND, Hubspot’s annual mega-marketing and user conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to do that than to dig into what speakers have been sharing all year. […]
Content Marketing World, the world’s largest and most prominent content marketing conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to do that than to dig into what speakers […]
Read More… from The Speakers of Content Marketing World 2019 : A Data Dive
Who’s who at the inaugural Marketing AI Conference, MAICON? Trust Insights analyzed the 48 speakers on MAICON’s Twitter list for their 2019 year-to-date posts to see who’s talking about what. Enjoy this infographic and download a copy if you’re going to be at the event and want to see which speakers might have the […]
In this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you’d like to catch the video, it’s available here. Listen to the audio here: Download the MP3 audio here. Need help with […]
Read More… from {PODCAST} In-Ear Insights: Uses of AI in Direct Marketing
In this episode of In-Ear Insights, Katie and Chris talk through what marketers should do to prepare for and make the most of event and conference marketing. What should marketers prepare in advance? How do you network effectively at events? Listen in as they discuss best practices, tips, and ways to get as much out […]
Read More… from {PODCAST} In-Ear Insights: Conference and Event Content Marketing
Trust Insights’ event heat maps are an easy way to identify who the influencers are at an event. In the past, people would monitor social media to see the most active people at events based on their posts, or (even less relevant) their follower counts. Taking the lead from Search Engines (who copied the concept […]
Read More… from Identifying Influencers at Adobe Summit and #MKTGnation
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