OVERCOMING AI

Overcoming AI Resistance

This content was originally featured in the September 18th, 2024 newsletter found here: INBOX INSIGHTS, September 18, 2024: Overcoming AI Resistance, OpenAI o1 Model Catch the replay of our MAICON talks! Katie’s talk, Managing the People who Manage AI Chris’ talk, The Future of AI is Open How to Overcome Resistance to AI Integration in […]

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In-Ear Insights Generative AI for Conference Attendees

In-Ear Insights: Generative AI for Conference Attendees

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for conference attendees. Using the MarketingProfs B2B Forum 2024 (#MPB2B), you will learn how to leverage AI to define your goals, create a detailed plan to achieve them, and optimize your conference experience. You’ll discover how to use […]

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PRO TIPS FOR EVENTS

Pro Tips for Events

This content was originally featured in the September 11th, 2024 newsletter found here: INBOX INSIGHTS, September 11, 2024: Pro Tips for Events, AI Job Growth Pro Tips for Attending and Speaking at an Event This week Trust Insights is on the road! It’s not just Chris; I’m also hitting the road. We’re speaking at MAICON in […]

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In-Ear Insights Gender Representation, Event Marketing, and Speaker Selection

In-Ear Insights: Gender Representation, Event Marketing, and Speaker Selection

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the important topic of speaker selection at events, specifically focusing on inclusivity and representation. Discover the challenges and considerations when selecting speakers for events, particularly when catering to a specific audience, like women in a particular industry. Learn valuable strategies for […]

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In-Ear Insights MAICON 2024 Key Takeaways

In-Ear Insights: MAICON 2024 Key Takeaways

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the Marketing AI Conference (MAICON) 2024. Learn why scaling AI beyond consumer tools like ChatGPT is crucial for businesses looking to leverage its full potential. Discover why process decomposition is essential for successfully integrating AI into your […]

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In-Ear Insights MAICON 2024 Trust Insights Talks

In-Ear Insights: MAICON 2024 Trust Insights Talks

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their upcoming MAICON 2024 talks on managing the people who manage AI and the importance of open AI models. Discover why open models give you more freedom and control over your AI than closed models. Learn why marketers should understand both […]

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INBOX INSIGHTS, September 27, 2023: Marketing Event Attendee Success Guide, Marketing Jobs

INBOX INSIGHTS: Marketing Event Attendee Success Guide, Marketing Jobs (9/27):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Marketing Event Attendee Success Guide We’re in full swing of event season. People are traveling again. And, if you’re like me, you […]

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INBOX INSIGHTS, March 22, 2023: Fact-Checking AI, Social Media at Conferences

INBOX INSIGHTS: Fact-Checking AI, Social Media at Conferences (3/22) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! How Do I Know if My AI Information Is Correct? Unless you’re living under a rock, you’ve probably heard a thing or two about all the advances in AI over recent […]

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MARKETINGPROFS B2B FORUM 2022 KEY TAKEAWAYS

{PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways

In this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. The […]

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GOOGLE SEARCH CONSOLE FOR MARKETERS 3

MarketingProfs B2B Forum 2019: A Data-Driven Recap of #MPB2B

Another year and another MarketingProfs B2B Forum has come and gone. This year, the Forum was held in National Harbor, Maryland, to a packed house of over 1,000 B2B marketers ready to learn how to improve their B2B marketing. Let’s look at some of the major themes and takeaways from this year’s event. Methodology Using […]

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