In this episode, Katie and Chris revisit the essential basic B2B marketing metrics. They discuss the importance of metrics such as engagement rate, bounce rate, and conversion rate. They also talk about the sales funnel and how it is a tiny portion of the overall customer journey. [podcastsponsor] Watch the video here: Can’t see anything? […]
Read More… from {PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics
This morning I saw someone on Twitter mention “digital transformation” and it struck me that it’s been a while since I’ve seen the term used. It is one of my least favorite buzzwords because it’s so ambiguous. Using Talkwalker, I was able to see that people are still talking about Digital Transformation. What is unsurprising […]
The wheels of time grind onward as the days shorten and we look to the back half of the year. Nothing heralds marketing’s busiest time like the dawn of that first major fall trend, pumpkin spice season. Nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and […]
In this week’s episode, Katie and Chris look at the use of predictive analytics to forecast trends and learn when to put marketing campaigns into market. They examine some of the data around pumpkin spice season as well as other seasonal trends. Ever wonder when the best time is to put a seasonal campaign into […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting
In this week’s episode, Katie and Chris talk about marketing measurement strategy. What is measurement strategy in the context of marketing? Why do so many marketers and especially consultancies and agencies mix up strategy, tactics, and execution when it comes to measurement? How should you think about your measurement strategy? Tune in to find out! […]
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Analytics is inherently rearward-looking, looking at what happened. Yet if we want to increase the value and impact of analytics, we have to look forward, to help plan. How do we do this? In this episode, learn 3 different approaches for improving the value of analytics. [podcastsponsor] Watch the video here: Can’t see anything? Watch […]
Read More… from {PODCAST} In-Ear Insights: Increasing the Value of Analytics
I’ll admit it. In the past year or so I haven’t paid enough attention to the health of our marketing funnel. I’m too focused on the bottom of the funnel, the sales. I know I’m not alone. It’s easy to lose sight of the whole picture when you’re hyperfocused on the small details. It’s only […]
Last week I restarted my strength training. You know what? It sucks to start over. You know that saying, “it’s just like riding a bicycle”? What they don’t tell you is how frustrating it can be. If you took a few years off from riding a bike, or in this case, lifting weights, you can’t […]
In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]
Read More… from {PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
This cold open was originally featured in the March 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-24-2021-spring-cleaning-3-year-anniversary-content-republishing/ Spring Cleaning Your Marketing Data As the weather warms up, our thoughts naturally turn to dig out of the winter. Around our homes, that means spring cleaning – getting rid of junk, sending things off to charity donations, eliminating things […]
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