INBOX INSIGHTS, June 14, 2023: Monthly Reporting Part 2, Instagram for Brands

INBOX INSIGHTS: Monthly Reporting Part 2, Instagram for Brands (6/14) :: View in browser 👉 17 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. Monthly Reports, Part […]

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In-Ear Insights Buy or Build Marketing technology

In-Ear Insights: Buy Or Build Marketing Technology?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the age-old question of whether to buy or build marketing technology. They explore various aspects of this decision, including business strategy, in-house skills, regulatory requirements, long-term considerations, and the value of owning versus renting. They also touch on the growing importance […]

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INBOX INSIGHTS, June 7, 2023: Monthly Reporting, Burnout

INBOX INSIGHTS: Monthly Reporting, Burnout (6/7) :: View in browser 👉 24 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. June 2023 One Click Poll Please click/tap […]

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INBOX INSIGHTS, May 31, 2023: Universal Analytics Migration, LGBTQ+ Hate Crimes

INBOX INSIGHTS: Universal Analytics Migration, LGBTQ+ Hate Crimes (5/31) :: View in browser 👉 31 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. Should You Migrate Universal […]

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IN-EAR INSIGHTS TIKTOK AND MARKETING MIX MODELING

In-Ear Insights: Tiktok and Marketing Mix Modeling

In this week’s In-Ear Insights, Katie and Chris review marketing mix modeling, media mixed modeling, and whether Tiktok’s Marketing Mix Modeling study has any insights marketers can learn from. Tune in to find out more! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the […]

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What is marketing intelligence and how can it help your business 2 1

A look at Trust Insights inbound links in honor of our 5th birthday

This data was originally featured in the March 15, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-15-2023-happy-fifth-birthday-trust-insights/ In this week’s Data Diaries, let’s take a walk down memory lane as part of our five year celebration and look at the total number of inbound links to the Trust Insights website over the years. In this seemingly simple chart, […]

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INBOX INSIGHTS, April 5, 2023: Marketing Mix Modeling

INBOX INSIGHTS: Marketing Mix Modeling (4/5) :: View in browser 👉 87 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 April 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so […]

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IN-EAR INSIGHTS WHAT IS MARKETING MIX MODELING

In-Ear Insights: What is Marketing Mix Modeling?

In this week’s In-Ear Insights, Katie and Chris talk through marketing mix modeling. What is marketing mix modeling? Why should we care about it? How does it work? You’ll learn the difference between marketing mix modeling (sometimes called media mix modeling) and attribution modeling. Tune in to find out more! [podcastsponsor] Watch the video here: […]

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IN-EAR INSIGHTS DATA STORYTELLING AND COMPLEX EXPLANATIONS

In-Ear Insights: Data Storytelling and Complex Explanations

In this week’s In-Ear Insights, Katie and Chris tackle an audience question: “Any general advice to simplify data explanations for decision makers who can’t follow a complex explanation (which always sounds like you are trying to cover for something)?” We look at what makes an explanation difficult or complex, and how to emotionally involve stakeholders […]

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marketing intelligence

What is marketing intelligence and how can it help your business?

What is marketing intelligence? Marketing intelligence is the process of gathering and analyzing data related to customer behavior, market trends, and competitor activity in order to inform your marketing. Think of it as really focused research and data collection. Gathering marketing intelligence is an essential tool for businesses of all sizes. Marketing intelligence is more […]

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