marketing analytics Archives - Page 7 of 12 - Trust Insights Marketing Analytics Consulting

Understanding Customer Needs with a Purpose and Data

Posted on October 24, 2023 by Katie Robbert

This data was originally featured in the October 11, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/10/inbox-insights-october-11-2023-understanding-customer-needs-with-purpose-and-data/. One of the biggest challenges with the fractured social media landscape we face as marketers is what to do about previously reliable public data. For more than 15 years, marketers and the general public relied – perhaps too heavily – on […]

Substack Deep Dive

Posted on August 3, 2023 by cspenn

This data was originally featured in the July 5, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-5-2023-predicting-when-not-to-send-email-substack-newsletters/. In this week’s Data Diaries, it should be no surprise that email marketing is hotter than ever, even on the slow weeks as Katie mentioned in the opening. With chaos engulfing social media, ads becoming more expensive due to reduced inventory, […]

Data Science, Analytics, and AI Behind the Save Warrior Nun Campaign

Posted on July 4, 2023 by cspenn

The Netflix TV series Warrior Nun was cancelled on December 13, 2022. As with so many other shows and franchises, fans of the series took to social media to protest it – but the Warrior Nun fandom took a different approach. Rather than uncoordinated yelling, fans self-organized in what was one of the most interesting […]

In-Ear Insights: Buy Or Build Marketing Technology?

Posted on by cspenn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the age-old question of whether to buy or build marketing technology. They explore various aspects of this decision, including business strategy, in-house skills, regulatory requirements, long-term considerations, and the value of owning versus renting. They also touch on the growing importance […]

Category: marketing analytics

Understanding Customer Needs with a Purpose and Data

Substack Deep Dive

Data Science, Analytics, and AI Behind the Save Warrior Nun Campaign

In-Ear Insights: Buy Or Build Marketing Technology?

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